Graham Drew, Chief Creative Officer, Grey Group

一句话总结……

您如何定义有效营销?
It doesn’t feel like marketing, it feels like it’s solving something.

创造力如何提高效率?
Creativity unlocks the door, effectiveness makes you want to walk through it and bring your mates with you.

您希望未来五年的营销是什么样子的?
With all the incredible human insights available through the billions of data streams, wouldn’t it be nice if the first instinct wasn’t to monetise them?

Graham was a 2022 Multi-Region Effie Awards Judge. 查看更多“一句话”功能.