Effie Ireland

Effie Awards Ireland is run by IAPI supported by our sponsors An Post Commerce, RTÉ , Diageo Ireland and Allianz.

We are pleased to announce the 2025 Call for Entries.

When you are ready to begin your entries, please visit the Effie Awards Ireland Portal>>

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Marketing is creativity with an objective: to grow a business, sell a product, or change the perception of a brand

When marketing moves the needle toward a goal, that’s effectiveness. It’s measurable. It’s powerful. And we believe it should be celebrated. Effie inspires and celebrates work that works, setting the bar for marketing effectiveness worldwide.

Effie Awards Ireland 2025 Entry Kit>>

Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally

Effectiveness can (and should) be measured, taught, and rewarded. Effie does all three. Our offerings include Effie Academy, a suite of professional development programs and tools; Effie Awards, known by brands and agencies as the pre-eminent award in the industry; and Effie Insights, a forum for industry thought leadership, from our Case Library of thousands of effective case studies to the Effie Index, which ranks the most effective companies worldwide.