The Effie Awards Ireland Winners Showcase is a selection of the very best of this year's award-winning work.

Each invited speaker will present for 10-15 minutes on their case study and there will be a group Q&A at the end. These outstanding agencies, clients and brands will showcase Irelands finest work, emphasizing the power of innovative campaigns to drive results.

We'll be joined by:

Niamh Murphy, Head of Planning and Behavioural Science, F&B Huskies
Mark Brennan, Head of Marketing, Allianz Ireland
Sarah Walsh, Head of Strategy, The Public House
Aisling O'Sullivan, Board Director, Starcom, Part of Core
Stephen Cleary, Brand Manager, National Lottery
Neal Davies, CEO, BBDO Dublin
David Quinn, Director, Bloom

Richard Colwell, CEO of Red C Research will also be joining us to present his findings on this year's winning works. All 22 winning Effie entries were tested via RED C Direct and given a RED Star score. Join us on the 9th November to learn more about the interesting results. This event will be MC'd by Charley Stoney, CEO, IAPI. 

Read more here>>

The much-anticipated Effie Awards Ireland 2023 has officially crowned its champions in an event that brought together the sharpest minds in advertising and marketing. The awards ceremony, organised by the Institute of Advertising Practitioners in Ireland (IAPI), rewarded and celebrated the most effective marketing campaigns of the past two years in Ireland.

Held at the RDS Concert Hall, the first ever in-person Effie Awards Ireland ceremony was an afternoon to remember, featuring 10 Bronze, 5 Silver, and 7 Gold Effie Winners, with one extraordinary campaign emerging as the Grand Effie Winner.

The Effie Awards Ireland 2023 recipients are not just symbolic of marketing excellence but proof of the industry's potential to drive business growth for their clients. The winning campaigns demonstrated the power of compelling storytelling, while delivering results that matter.

2023 Effie Award Winners Announced. 

IAPI is proud to unveil the shortlisted entries for Effie Awards Ireland 2023 that have demonstrated exceptional creativity, strategy, and effectiveness in the field of marketing communications. These outstanding agencies, clients and brands showcase Irelands finest work, emphasising the power of innovative campaigns to drive results. 

This year's Effie Awards Ireland have once again attracted a diverse range of submissions. 

Those shortlisted have demonstrated their ability to leverage creativity and strategic thinking to achieve impactful results for their clients. The Effie Awards Ireland serve as a platform to recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives.

As the countdown to the 2023 ceremony begins, we congratulate the shortlisted entrants for their remarkable achievements. These agencies have demonstrated their commitment to excellence through campaign strategies that contributed to brand growth, consumer engagement, and societal change, making them exemplary candidates for the rare and coveted Effie honour.

“We’re lucky to have an exceptional group of judges again this year who have presided over some very powerful case submissions that have demonstrated effectiveness brilliantly. Big thanks goes to the participating agencies and clients who have worked hard to deliver high quality submissions. We wish them all the best of luck!” said Damian Devaney, Jury Chair for Effie Awards Ireland, Principal & Snr Partner, DSquared & TBV Global.

Mark your calendars for 20 October 2023, as the Effie Awards Ireland ceremony is set to take place at the RDS. The lunchtime awards ceremony promises an inspiring experience bringing together the most talented minds of our industry and culminating with the announcement of this year’s Effie Awards. Tickets for the Effie Awards Ireland ceremony will be available for purchase from today.

To reserve your spot for the Effie Awards ceremony click here>>

Charley Stoney, CEO, IAPI said; “This is a unique chance to celebrate the achievements of the industry's finest. As the official partner for Effie Awards in Ireland, IAPI is proud to host this event. Through our partnership, we work to strengthen our commitment to recognising excellence and driving results to bring growth and global recognition to the Irish industry. This wouldn’t have been possible without the generous support of our sponsors. IAPI extends heartfelt gratitude to An Post Commerce, DMG Media, ESB and RTE Media Sales who have made this celebration of creativity and effectiveness possible.”

Check out the agencies, clients and brand campaigns that have been shortlisted for recognition across the categories for Effie Awards Ireland 2023.

DOWNLOAD THE SHORTLIST PDF HERE>> 

LAST WEEK FOR YOUR EFFIE ENTRY

We are now in the last stage of the entry process for Effie Awards Ireland. Our final deadline for entries is Friday 2nd June.

There will be NO extensions to this deadline. All entries must be submitted, paid and compliance checked in advance of our first round judging which has been scheduled for early July so we will not be able to facilitate any extensions. Please submit your entries on time or early.

All marketing efforts that ran in the Republic of Ireland at any point between 1 Jan 2021 and 30 April 2023* are eligible to enter.

Please find below access to effectiveness webinars, entry form templates, the 2021 Case Study Booklet, the 2023 Entry Kit and much more... If you have any questions related to your Effie Awards Ireland competition entry, please contact katherine@iapi.com

Log onto the entry portal to submit your work.

Final Entry Deadline is 2 June.
 

WHAT HAPPENS NEXT

Entries go through a series of vetting before moving forward for judging. In the weeks following the entry deadline a member of the IAPI team may be in touch with you about your entry.

Compliance

Some entries come in with issues that need correcting. These issues include, among others, violating reasons for disqualification, violating a formatting requirement, not providing complete information, etc.

Compliance is designed to help entrants put their best foot forward with their entries by ensuring that each entry does not violate any of the Effie rules outlined. Common Compliance issues which you should review your entry for in this final week include:
​

• Eligibility Period:  The case does not align with Effie Awards Ireland eligibility period.
• Agency Names:  Effie is an agency-blind competition.  No agency names/logos should be included anywhere in your written entry and/or reel
• Images in the Written Case:  Screenshots or images of creative work cannot be included within responses for Sections 1 - 4.  However, Charts & Graphs are acceptable (and encouraged).
• No Sources:  All data requires a source - this is particularly important in the Results section.
• Formatting Issues to Review for:  Exceeding the maximum number of charts/graphs - entrants must stay within the limits.  Encouraging judges to review external websites - this is not allowed.
• Under the Creative Examples tab, check to make sure that the Creative Reel and Images of Creative Work are uploaded properly and can be viewed or played. Check that file names do not list Agency names. Check that Images of Creative Work only show creative work and do not show additional charts or graphs from Scoring Sections 1-4.
• Creative Reel:  No hard-number results should be included in the reel. No agency names/logos or competitor creative work should be included.  The reel should fall within the maximum time limit.
• Permissions, Authorization & Verification tab -  Check to make sure that the Authorization & Verification form is for the right entry you are reviewing, and is properly signed (either electronically/digitally or physically).

We encourage you to check your entry in advance of the deadline to make the process as seamless as possible. However, if an entry requires amendment for one of the above reasons, we will message entrants with an outline of the elements that need correcting; and reopen their entry allowing them to fix the flagged issue. Once the entrant has confirmed the issue is resolved, the team can re-check the entry, approve the corrections and move it forward for judging. 

Payment
An entry is considered fully submitted once Effie Awards Ireland receives all completed entry components, including the correct payment. Entries will not be accepted if they are not accompanied with the correct entry fee payment.  
Entrants may choose to either pay online via credit card (AMEX, MasterCard, or Visa) or to pay via bank transfer. If paying via bank transfer, the Entry Portal will generate an invoice when the entry is submitted. Your entry is not considered complete until payment is received in full. Account details for bank transfers are printed on the invoice generated upon entry.

If you need a discount code for multiple entries, 3+, 5+ or 10+ please email katherine@iapi.com to receive your promotional code in advance of submitting your entry. Please do not submit your entry until you have obtained your promo code from IAPI. You will not be penalised with a late fee if you are waiting for your promo code.

Payment must be received no later than Friday 16th June (two weeks after final entry deadline.) Entries will not be submitted into the pool of cases for judging until payment is received.

Judging - Round One
All of these checks - Compliance and Payment - need to be completed prior to the entries going forward for Round One judging on the 6/7th July. Please note that changes will not be made to any entries after judging has started.

Your entry will be judged by some of the brightest and most experienced business leaders from Ireland & Europe - to see Round One Judges, visit iapi.ie>>. (Round Two Judges will be announced in July.) We draw on their experience to not only judge the work of their peers but to highlight learning for the industry overall. Entries are judged in two phases. In both rounds, judges evaluate the written case and creative executions. Scoring is done anonymously and confidentially. Judges provide feedback on each case.

Judges are required to sign confidentiality agreements before judging begins. Judges cannot remove materials from the judging session and are individually matched with entries and categories that do not pose a conflict of interest. For example, a judge from the Beverages industry will not judge the Beverages category.


If you would like to query anything else about Effie Awards Ireland, please email katherine@iapi.com and we wish you the best of luck with your entries as we enter this final week. 

HOW TO MAKE YOUR ENTRY 'EFFIABLE'? 

On 23 November in the Lighthouse Cinema, we began the countdown to Effie Awards Ireland 2023. We were thrilled to be joined by Damian Devaney, principal partner in TBV Global, Brian Swords, global client leader TBWA\Worldwide, Erwin Dito, VP Global Brand Leadership bij McDonald’s, Niall Reynolds, Advertising & Marketing Manager, Vodafone Ireland, Eimear Fitzmaurice, Head of Planning, Folk Wunderman Thompson and Margaret Gilsenan, Chief Strategy Officer & Co-Founder, Boys+Girls.

We would like to thank all those that joined us yesterday and we hope you found it informative and interesting. For those of you that couldn't make it, we've summed up some of Margaret Gilsenan's most important advice for you below: 

•    Get Prepared – Start thinking about what cases might be suitable for entry.
•    Together is Better - Work closely with clients and other agency partners.
•    Budget Your Time and €€ - Work out how many entries you can afford and enter the ones with the strongest case.
•    Tell a Story.
•    Make it Interesting – Get someone uninvolved to read it. Do they understand it? Is the effectiveness clear? Were they interested in your story? 
•    Give Context for International or Non-Category Judges.
•    Make Reading & Checking Easier – Write out your entry in an offline template of choice. Do word counts and then copy and paste to the Effie Online Platform.
•    The Video – Helps bring the story to life. Work hard to get your big points across. It doesn’t need to be very high tech. But there are strict guidelines and NO results. 
•    One Person Needs to Take the Lead.
•    Follow the Rules – Judges have to report anything that doesn’t. 
•    Top Secret – Reassure clients that all judges sign an NDA ad can’t download the entries. If you don’t win your case are not published. If you do you have an option for a redacted public version. 
•    Set Your Objectives – Ideally have 3-4 Measurable Objectives. 
•    Emotive – If you can find one that is about an impact on people not just the business – that can be more compelling and emotive to the judges.
•    Know What Data You Have  - Make sure you are measuring the right thing. Remember to look at publicly available and owned data. 
•    Make Sure Whatever Your Objectives Were at the Start You Measure the Same Ones at the End. 
•    Enter Early for Less. 
•    Save & File All the Bits Carefully – for redacted versions, best of the best if you are a gold winner and go forward to enter internationally, and/or if people leave. 
•    Not Everything Can be Entered in Effies – It does not mean the work is not effective (can still be strong case studies for your agency.)

Effie Awards Ireland are supported by
RTE Media Sales
An Post Commerce
DMG Media 
ESB

As part of our kick-off event, we also released the public information that the 2021 Effie Awards Ireland winners put together for their case entries. IAPI would like to thank all the entrants for their participation, and for allowing IAPI to publish this comprehensive body of work, demonstrating the very best of creative effectiveness within the Irish market. You can access it here>>

The 2023 Effie Awards Ireland Entry Kit is also now available online. The Entry Kit contains all the important information to guide you through the entry process. Other vital information and resources are also hosted on effie.org/ireland.And if you have any other questions related to the Effie Awards Ireland competition, please contact katherine@iapi.com

2023 Entry Dates

14 April - 1st Entry Deadline 
12 May - 2nd Entry Deadline
2 June - Final Entry Deadline

The relevant fees applicable to each deadline for IAPI and Non-IAPI members can be found in the 2023 Effie Awards Ireland Entry Kit. Multiple entry discount is available - email katherine@iapi.com in advance of payment to receive your promo code.

All marketing efforts that ran in the Republic of Ireland at any point between 1 Jan 2021 and 30 April 2023* are eligible to enter.

2023 Categories 

Efforts can be entered into a maximum of four categories. Of those four categories, only one category submission may be an industry category. Each entry should be customised to speak to the specifics of each entered category. For Effie Awards Ireland 2023, there are 25 categories available. For a complete list of categories and category definitions, please refer to the 2023 Effie Awards Ireland Entry Kit.

Useful Documents

- Effie Awards Ireland 2023 Entry Kit
- Effie Awards Ireland 2021 Case Study Booklet
- 2023 Effie Ireland Sustained Success Entry Form Template 
- 2023 Effie Ireland Entry Form Template
- 2023 Effie Worldwide Effective Entry Guidance 


The Entry Kit includes advice on some of the following: creative reel/images, disqualification criteria, sourcing data, publicity & credits, effie index calculations, confidentiality, judging & scoring.

If you have reviewed the 2023 Entry Kit and have a further questions, please email katherine@iapi.com

Effectiveness Webinars

Effie Awards Ireland GOLD Showcase
Good Morning World: Planning of the World's Most Effective Campaign
Double Your Value Through Effective Thinking
F-ing Effective: The 3 F's of Effectiveness

To get you all in the right mindset for Effie Awards Ireland 2023, IAPI are delighted to have secured such a knowledgeable group of senior marketers and agency speakers. They will share their insights and thoughts on how to build an effective case and how to collaborate cross functionally within brand organisations and with agency partners to get the best outcomes. 
Please join us on March 2nd at the RDS at 8:45am (registration opens at 8:15am). You can register on Eventbrite here.

This event will kick off with our keynote speaker, David Cullen, CEO, Opinions Market Research.
With over 25 years’ experience working in the World of insights, David previously held senior positions as Joint Managing Director at RED C, Managing Director at OI Research and as Director at Kantar.  He is also the current Chair of the Marketing Society and a Board member at AIMRO. 
David will share his thoughts on the importance of data in building a compelling effectiveness, or ‘Effie-able’ case and how to do this.

Following this talk, Margaret Gilsenan, Chief Strategy Officer, Boys + Girls, and IAPI Board member will moderate a panel discussion made up of:David Cullen, CEO, Opinions Marketing Research
Lisa Browne, Head of Marketing & Customer Insights, ESB
Gemma Teeling, Managing Director, PHD Media
Michelle McLoughlin, Head of Consumer Insights, Aer LingusClick here to register for free today. The 2021 Effie Awards Ireland winners case book was published by IAPI. This comprehensive body of work showing the most effective campaigns from that year can be accessed here.

Effie Awards Ireland 2023 is proudly supported by An Post Commerce, DMG Media, ESB, and RTÉ Media Sales.

Effie’s mission is to lead, inspire and champion the practice and practitioners
of marketing effectiveness. 

The Effies recognise any and all forms of marketing communication that  contribute to a brand's success. Any idea driven by any marketing communications medium or combination of mediums is eligible for an Effie, as long as the results are proven. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie recognises effectiveness worldwide with the Global Effie, regional award programs and almost 50 national programs.

IAPI are the latest to join the Effie network bringing Effie Awards to the Irish industry. This prestigious programme replaces ADFX and the inaugural awards in Ireland will take place in 2020.

Effie Awards Ireland -

• will honour the most significant achievement in commercial creativity and communications: ideas that work.
• will create a globally recognised and best-in-class awards and education programme around marketing effectiveness for the Irish market.
• will enable winners in Ireland to benchmark themselves internationally as every Effie programme uses standardised judging criteria.