Effie Awards Ireland is run by IAPI (Institute of Advertising Practitioners in Ireland).  

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Effie Awards Ireland Announce Jury for Round One

IAPI are pleased to announce our superb line-up of judges for the first round of judging for Effie Awards Ireland 2024.

Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing and creative effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

Tom Kinsella, Managing Director, Homes at AIB Group and Effie Awards Ireland Jury Chair stated, “When it comes to Marketing Effectiveness, you cannot underestimate the power of creativity. When reviewing Effie cases, while results are vital, creativity is given equal scoring to that of insight and objective setting. This recognises that creativity is a vital part of the mix and that is why I believe the Effies programme provides the best global format and benchmark for marketing effectiveness. I look forward to seeing this year’s entries, celebrating them and learning from them.”

Tom serves as the overall Jury Chair for Effie Awards Ireland overseeing the integrity of the judging process. He is joined in this role by several Jury Room Chairs who are appointed to lead the discussion and analysis of their assigned cases. For Round One, the Jury Room Chairs are Gemma Teeling, Managing Director, PHD Media; Margaret Gilsenan, Partner and Head of Strategy, Boys + Girls;  David Cullen, CEO, Opinions Market Research; Richard Colwell, CEO, Red C Research; and Shane Lynch, SuperValu Marketing Manager, Musgrave. They all bring with them a wealth of experience and insight to advise this year’s jury.

The jury members for Round 1 are:
  • Aleesha Tully, Head of Strategy, TBWA\Dublin
  • Annija Spēka, Managing Director, PHD Latvia
  • Aoife Marie O'Regan, B2B Marketing, RTE Media Sales
  • Ashly Stewart, Strategic Consultant
  • Bernadine Brewer, Strategic Consultant
  • Brian Melarkey Group Creative Director, Ogilvy
  • Charlotte Rubesa, Snr Global Communications Strategist, The LEGO Group
  • Chris Upton, CEO, Havas Dublin
  • Claire O'Grady, Director of Creativity & Strategy, Legacy Communications
  • David Cullen, CEO, Opinions Market Research
  • David Field, Managing Director, Fresh - The Good Food Market
  • David Quinn, Director, Bloom
  • Elaine Knowles, Head of Marketing, 123.ie & RSA Insurance
  • Emma O'Doherty, Chief Client Officer, Mindshare Ireland
  • Gemma Teeling, Managing Director, PHD Media
  • James Dunne, Strategy Partner, Hyphen
  • Jay Reid, Group Strategy Director, Core
  • Jean Reddan, Head of Group Brand and Marketing Communications, Davy
  • Karl Symes, Group Head of Brand, Irish Life
  • Keith Lacy, Managing Director, dentsu Ireland
  • Linda O'Connell, Marketing Communications Manager, Breakthrough Cancer Research
  • Lisa Browne, Head of Marketing & Consumer Insights, ESB
  • Liz Rowen, Head of Marketing, Irish Life Health
  • Margaret Gilsenan, Partner and Head of Strategy, Boys + Girls
  • Maria Murphy, Marketing Director, Danone
  • Mark Henry, Head of University Communications & Marketing, TU Dublin
  • Neal Davies, Chairman, TBWA\Dublin
  • Orla Burke, SVP & Senior Partner, FleishmanHillard
  • Richard Colwell, CEO, Red C Research
  • Roisin Field, Head of Luxury Spirits, Diageo
  • Ruth Corrigan, Head of Strategy, UM Worldwide
  • Sam Moorhead, Creative Partner, Verve I Showrunner
  • Shane Lynch, SuperValu Marketing Manager, Musgrave
  • Sheena Denneny, Head of Marketing Strategy & Communications, Bord na Móna
  • Stephen Whelan, Creative Director, FUEL
  • Teresa Brophy, Strategic Planning and Brand Marketing Manager, Bord Bia
Charley Stoney, CEO, IAPI added, “I am so delighted to have secured such a stellar group of judges for the first round of Effies this year. In fact, now that it is in its third year, I have had to do very little persuading as word of mouth has spread that to be on the Effie Jury exposes you to the best case studies in Ireland. It’s been compared to a bootcamp in effectiveness delivered over the two judging days!”

The Effie Awards Ireland jury will look at a wide range of qualities in each campaign and will evaluate entries based on proof that communications depicted in the entry were key to the success of the campaign. These qualities are summarised into four categories:
  • Strategic Challenge
  • Creative Strategy
  • Bringing the Idea to Life
  • Effectiveness
The final entry deadline is Tuesday 25th June. To download your Entry Kit and submit your entry click here>>

Effie Awards Ireland 2024 - Effective Entry Guidance

IAPI and their sponsors An Post CommerceESB, and RTÉ Media Sales are pleased to announce the Call for Entries for Effie Awards Ireland 2024.

Following our Launch in February and our Case-Writing Clinics in March, we are thrilled to now be open for entries. Entries for 2024 opened from 3 April 2024 with a variety of deadlines and fees applicable. The final deadline to send in entries is 25 June 2024. All the information required including the 2024 Effie Awards Ireland Entry Kit is now available on effie.org/Ireland.

Founded over 50 years ago, Effie is a global symbol of achievement within the industry. Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. It's mission is to lead, inspire and champion marketing effectiveness globally.

With this goal in mind, we were excited to host a series of individual one-hour workshops for agencies and clients to examine and workshop their case studies. We hope, for those that were able to attend, this session helped to make your overall story really strong, crisp, clear, and inspiring. For those that didn't get to sign up for a session, you can download some key advice here>>

Other Top Tips from Last Year's Jury:

BE CLEAR, CONCISE, COMPELLING & HONEST - Judges evaluate 5-6 cases in a session – shorter, well-written entries stand out.

CONTEXT IS KEY - Judges typically do not work in your category & may not know your brand. Provide judges with the context to understand the degree of difficulty for your challenge & the significance of your results. Limit industry jargon & define all terms.

SPEAK TO THE ENTRY CATEGORY - Judges evaluate work on effectiveness in the context of the entered category. Be sure your stated goal & results align.

TELL A STORY - Write your entry with your audience, Effie Judges, in mind. Judges are looking for an engaging, well-written story that links each section of the form together. Judges will be evaluating your work with a critical eye – address questions you suspect they will have.

REVIEW - Ask colleagues who do not work on the brand to review the entry. Ask what questions they have – what was unclear? Where did the case fall flat? Ask a strong proofreader to review the entry.

The 2023 Effie Awards Ireland Case Study Booklet is available here>>

Log onto the entry portal to submit your work.

Submit your entry by Tuesday 21st May and you'll save 44% on your entry fees. Final entry deadline is Tuesday 25th June.

If you have any questions related to the Effie Awards Ireland Competition, please contact katherine@iapi.com

Effie Awards Ireland 2024 Launch Event

​IAPI and their sponsors An Post CommerceESB, and RTÉ Media Sales this week hosted the launch of Effie Awards Ireland 2024 in the RDS on Thursday 29th February.

The assembled attendees heard from Tom Kinsella, Managing Director, Homes at AIB Group and Effie Awards Ireland Jury Chair on the reasons why taking part in Effies is so imperative for Irish marketers: 

“Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. 

Why is it good for Irish brands? It’s the only Internationally recognised awards programme in the Irish market, providing us with a standardised global benchmark for marketing effectiveness and a valuable opportunity for Irish brands and agencies to pitch themselves against their international peers in Global & European Best of the Best awards.

The focus on Marketing Effectiveness must be consistent and omnipresent in marketing departments and agencies in order to build brands and contribute to the growth of the Irish economy.”

Joining from The Netherlands, the launch event featured a keynote from Hans Middlehoek, Owner of The USP Company and Jury Chair for Effie Netherlands since 2016. Hans has a wealth of experience writing winning Effie case studies, plus judging at every possible level, and has read more Effie case studies than he wants to disclose. During his presentation Hans spoke about what they have learned in the Netherlands about effective marketing by analysing Effie cases from the past 20 years. 

Following Hans’ session, a panel of senior marketers and agency speakers shared their opinions on how to build an effective case and collaborate across brand and agency to achieve a winning result. This featured Margaret Gilsenan, Chief Strategy Officer, Boys + Girls, Andy Pierce, Group Strategy Director, Core, Julie Gill, Commercial Marketing Director, An Post and Catrióna Campbell, Managing Partner, The Public House.

During the launch event, those contemplating entering this year were advised to partake in the free Effie Case-Writing Clinics that IAPI will be providing next month.

Katherine Ryan, Programme Director, IAPI added “Hans Middlehoek will be returning to Dublin for two days – 27/28th March – to provide agencies with one-hour intensive sessions to workshop one case entry. There will be some prep work required to get the most out of this session. Only ONE case study can be examined in your timeslot but the learnings from that one case-study will be applicable across other brands/clients. We hope this session will help make your overall story really strong, crisp, clear, and inspiring.”

Contact katherine@iapi.com for more information and to book your preferred time-slot on either date.

Everything you need to start preparing your 2024 entries – including the 2024 Effie Awards Ireland Entry Kit can be found online at www.effie.org/ireland

Effie Awards Ireland 2024 Important Dates

Entry Portal will open on 3rd April 2024.

Eligibility Period for Campaigns: 
All marketing efforts that ran in the Republic of Ireland at any point between 1 Jan 2023 and 30 April 2024* are eligible to enter.
* 1 Jan 2023 to 30 April 2024 eligibility period applies to all categories except SUSTAINED SUCCESS

  • Deadline 1 : Tuesday, 21st May, 2024
  • Deadline 2 : Tuesday 11th June, 2024
  • Deadline 3: Tuesday 25th June, 2024
Download the Entry Kit for more details on this year's programme.

Effie Awards Ireland 2023 Winners Announced: A Triumph of Marketing Effectiveness

The much-anticipated Effie Awards Ireland 2023 has officially crowned its champions in an event that brought together the sharpest minds in advertising and marketing. The awards ceremony, organised by the Institute of Advertising Practitioners in Ireland (IAPI), rewarded and celebrated the most effective marketing campaigns of the past two years in Ireland.

Held at the RDS Concert Hall, the first ever in-person Effie Awards Ireland ceremony was an afternoon to remember, featuring 10 Bronze, 5 Silver, and 7 Gold Effie Winners, with one extraordinary campaign emerging as the Grand Effie Winner.

The Effie Awards Ireland 2023 recipients are not just symbolic of marketing excellence but proof of the industry's potential to drive business growth for their clients. The winning campaigns demonstrated the power of compelling storytelling, while delivering results that matter.

2023 Effie Award Winners Announced. 
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Effie Awards Ireland 2023 Awards Ceremony

Thank you so much to everyone that joined us at the Awards Ceremony. The Effie Awards Ireland ceremony rewarded and celebrated the most effective marketing campaigns of the past two years in Ireland. Campaigns that made a difference to business, to behaviour and to society.

Held at the RDS Concert Hall, the first ever in-person Effie Awards Ireland ceremony was an afternoon to remember, featuring 10 Bronze, 5 Silver, and 7 Gold Effie Winners, with one extraordinary campaign emerging as the Grand Effie Winner.

Effie Awards Ireland 2021 Gold Showcase
Original Awarding Ideas That Work - Join us as we learn from the 2021 Gold Effie Winners

Learn from the best in Marketing Effectiveness as the following 2021 Gold Effie recipients take you through their case studies:
  • Neville Isdell, Founder and Owner of EPIC
  • Jennifer English, Global Brand Director for Baileys
  • Cathy Cross, Consumer and Shopper Planning Manager, Diageo
  • Seán Moynihan, CEO, ALONE
  • Ian Doherty, Managing Partner, Bonfire.
  • Ray Leddy, Head of Marketing & Product, ŠKODA Ireland
  • Margaret Gilsenan, Chief Strategy Officer, Boys + Girls
  • Orla Dolan, Chief Executive, Breakthrough Cancer Research
  • Roisin Keown, ECD, The Brill Building
Availble to view on vimeo>>
Effectiveness Training Available Online
Original IAPI have been honoured to play host to a number of effectiveness experts delivering keynote lectures in the past year. A number of these are accessible via our online channel on Vimeo. We hope you will find them useful when planning for your 2024 Effie entries.