Eligibility
The 2021 Effie Canada competition is now open for submissions.
All marketing efforts that ran in the Canada between September 1, 2019, and December 31, 2020 are eligible to enter the 2021 competition.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of media - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work and results being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time from 9/1/19-12/31/20*.
Do not include results after December 31, 2020; this will result in disqualification*.
DEADLINES & FEES
Call for Entry January 4, 2021
1st Deadline January 29, 2021 $895
2nd Deadline February 12, 2021 $1,100
3rd Deadline February 26, 2021 $1,395
FINAL Deadline March 12, 2021 $1,500
EXTENDED Deadline March 19, 2021 $1,750
Entry fees are locked in based on the date an entry is submitted. All materials required to complete an entry must be submitted by the indicated deadline in order to receive the associated rate.
Deadlines (and their associated fees) do not "close" until 8:00 AM EST on the morning following the date listed.
