Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

1990 SILVER

Missouri's the Natural Choice

Missouri's Department of Economic Development campaign "Missouri's the Natural Choice" was designed to generate high quality inquirie3s from persons involved in site selection and/or expansion of manufacturing companies as well as increase awareness of the positive attributes of Missouri's business and industrial environment.

Brand: State of Missouri Department of Economic Development
Client: State of Missouri Department of Economic Development
Agency: Valentine-Radford, Inc.
Language: English

1990 BRONZE

Stanley Uni-Rack Plus Merchandiser

Stanley Uni-Rack Plus Merchandiser: 1) Increase sales and recover lost market share that had declined from 55% to 35%. 2) Convert a minimum of 100 stores a month carrying competitive merchandiser. 3) Persuade prospects and customers to take immediate action toward a purchase.

Brand: Stanley Uni-Rack Plus
Client: Stanley Hardware, Division of Stanley Works
Agency: Keiler Advertising
Language: English

1990 BRONZE

Air Force

The goal of the DHL "Air Force" campaign is to overcome the dominating images of Federal Express and UPS, establishing DHL Worldwide Express as one of the three largest and most capable air express companies in the world.

Brand: DHL Worldwide Express
Client: DHL Worldwide Express
Agency: Ketchum Advertising
Language: English

FINALISTS

Grab We Hear You: Reshaping Grab's B2B Programs

Chevrolet EMPRENDIENDO SOBRE RUEDAS CON N400 DE CHEVROLET

Mastercard Gastronomy Col, PE y EC