Data-Driven

Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.

2018 SILVER

Aveeno’s Data Driven Masterbrand

Aveeno’s campaign objective was to deepen relevance with consumers and retailers, loyalizing existing buyers and growing their lifetime value by converting them to purchase Aveeno across multiple skincare categories. Leveraging shopper data, smart targeting and addressable creative within programmatic digital, we executed a campaign driving personalized cross product line promotions to consumers in relevant way. The campaign reached more than 10MM households, driving lifts in ad awareness, purchase intent, brand favorability and ultimately delivering a +7% sales increase.

Brand: Aveeno
Client: Johnson & Johnson
Agency: J3
Language: English

2018 SILVER

Live Unboxed: Precision Marketing

The Smartphone category is a red ocean space with blurring differentiation. Galaxy S8’s post-launch campaign in Philippines was Samsung’s first-ever data-driven campaign, with precisely engineered content targeting diverse audiences to drive conversion. Moving beyond soft metrics like impressions and engagement, campaign success was evaluated strictly on intent-to-purchase. This campaign had to work harder than generic brand-level communications. By baking data-driven segmentation and insights into the heart of the work, the campaign successfully demonstrated product relevance specific to individual needs, exceeding benchmarks by a phenomenal 30X on purchase intent.

Brand: Samsung Mobile
Client: SAMSUNG ASIA PTE LTD.
Agency: J. Walter Thompson Singapore
Language: English

2018 SILVER

Suscribite a tu Pasión

Nuestro objetivo era lanzar un nuevo producto y convencer a los argentinos que paguen por algo que hacía nuevo años consumen de forma gratuita.Trabajamos para identificar a los potenciales nuevos suscriptores, donde se encuentran y como se relacionan con su pasión: el fútbol y sus clubes.Creamos un concepto dinámico que permitía adaptarse a todos los contextos donde el fanático consume fútbol, a través de una comunicación personalizada.Superamos nuestro KPI de suscriptores en un 133%. 

Brand: Pack Fútbol HD
Client: Turner
Agency: Initiative
Language: Spanish

FINALISTS

MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO LA GRAN GUÍA DE JOCHOS Y HAMBURGUESAS

Nosotras Intimawear Nosotras Intimawear: Una Revolución Sostenible y Empática en el E-commerce

Inca Kola La teoría de la retornabilidad de “Albert E”.