Branded Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
Dundee: A Tourism Campaign In Disguise
We staged the reboot of 1986's Crocodile Dundee in order to show off the unique nature of Australia, and revealed during the Super Bowl it was simply a tourism campaign in disguise. One that became the most successful in Tourism Australia's history.
Brand: Tourism Australia
Client: Tourism Australia
Coke Studio Explorer 2018
With Coke Studio Explorer, we dove deeper into our cultural DNA to introduce our youth to the sounds and music of Pakistan - the 4 provinces and Azad Kashmir. We explored their indigenous sounds, instruments and ethnic music from each region and took it to a global stage. With the immense critical and international acclaim, Coke Studio Explorer was truly an embodiment of Passion for Pakistan – generating immense pride for Pakistan and Coke (Studio) among the Target Audience
Brand: Coke Studio Explorer 2018
Client: Coca Cola Pakistan
Agency: Front Foot Media
Emirates NBD - Give in to Giving
Volunteerism is on a decline in most parts of the world, and in the UAE, only 27% of the population are aware of community service opportunities. Being official partner of Expo 2020 and Impact 2030, Emirates NBD felt the need to create a volunteering community through a charming animation which stole the hearts of many and exceeded the 200M Views online.
Brand: Emirates NBD - Exchanger Programme
Client: Emirates NBD
Agency: Leo Burnett (United Arab Emirates)