Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Astronauta

Era uma vez um país onde 70% da população não lia nem um livro por ano. Para mudar essa história, contamos uma outra: a de uma menina que usou livros para romper barreiras e se tornar a primeira astronauta brasileira. O final foi feliz: aumentamos em 34% o número de leitores e dobramos o acesso aos livros. Itaú atingiu os maiores índices de prestígio e consideração de marca do ano. E pra completar, os sonhos também cresceram: as buscar por astronauta brasileira aumentaram 350% no Google.


Brand: Itaú Unibanco
Client: Itaú
Agency: DPZ&T

Three Minutes

Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”


Brand: Apple Inc.
Client: Apple Inc.
Agency: Media Arts Lab

Time from your own time


Brand: Avon
Client: Avon Cosmetics Romania
Agency: Jazz Communication

2019_us_2019_e-3533-129_hero_1 CarMax Getting Greenie
2019_us_2019_e-4058-878_hero_1 Bank of America Echoes of Vietnam
2018_sg_2018_08_hero_1 Singtel Ready Set Roam
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