Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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KFC Boxmaster - Friendzone


Brand: KFC
Client: US Food Network
Agency: McCann Worldgroup Romania
Language: Romanian

Dundee: A Tourism Campaign In Disguise

We staged the reboot of 1986's Crocodile Dundee in order to show off the unique nature of Australia, and revealed during the Super Bowl it was simply a tourism campaign in disguise. One that became the most successful in Tourism Australia's history. 


Brand: Tourism Australia
Client: Tourism Australia
Agency: Droga5
Language: English

Coke Studio Explorer 2018

With Coke Studio Explorer, we dove deeper into our cultural DNA to introduce our youth to the sounds and music of Pakistan - the 4 provinces and Azad Kashmir. We explored their indigenous sounds, instruments and ethnic music from each region and took it to a global stage. With the immense critical and international acclaim, Coke Studio Explorer was truly an embodiment of Passion for Pakistan – generating immense pride for Pakistan and Coke (Studio) among the Target Audience


Brand: Coke Studio Explorer 2018
Client: Coca Cola Pakistan
Agency: Front Foot Media
Language: English

2020_us_2020_e-4887-131_hero_1 Pearle Vision Restoring Dr. Pearle's Vision
2020_ch_2020_e-91-605_hero_1 UBS Hypotheken UBS und 20min suchen die beste Nachbarschaft der Schweiz
2020_us_2020_e-4604-183_hero_1 Ziploc Ziploc's Hail Mary on the NFL Season
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