Commerce & Shopper: Single-Retailer Program- Drugstores

​For campaigns that ran with a tailored, retailer-specific idea and executed that idea at a single retail drugstore chain. 



Walgreens for a Healthy Home

Our shopper counts on Walgreens to keep her family healthy. But when it comes to P&G products she needs for a healthy home, she rarely thinks of Walgreens, relying instead on Big Box stores. In 2016, we worked to reverse that thinking by convincing her that the P&G products she wanted could be found at a place she was already shopping. Through targeted imedia, seasonal endcaps and a Better Homes and Gardens partnership, we reframed her nearby Walgreens as a go-to for home essentials, lifting P&G sales there by 147%.

Brand: Procter and Gamble
Client: Procter & Gamble
Agency: Leo Burnett/Arc
Language: English

CVS Love Your Skin

In 2014, CVS re-branded with a renewed focus on health, but they needed a way to unite their health positioning with on-trend beauty categories. Unilever created "Love Your Skin," a platform that leveraged the Dove, Vaseline and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall well-being. "Love Your Skin" drives skin health education and helps build a broader, more intentional skin care regimen while leveraging each brands area of skin expertise to create a more powerful, head-to-toe skincare approach.

Brand: Dove, Vaseline, Simple
Client: Unilever
Agency: Team Unilever Shopper
Language: English

Walgreens Healthy Home Solutions

Our shopper keeps her house clean and her family healthy, but doesnt buy her P&G home essentials at Walgreens because she thinks the selection is too limited. To boost P&G sales and improve shopper perception, we created seasonally-inspired product collections to spotlight Walgreens healthy home solutions. We showcased our product collections where she looks for home care inspiration on the home improvement show Home Made Simple. In the end, our results really hit home we increased P&G share and sales and made Walgreens our shoppers destination for a healthy home.

Brand: Procter & Gamble
Client: Procter & Gamble
Agency: Leo Burnett/Arc
Language: English

2019_sme_2019_e-460-088_hero_1 Procter & Gamble Olay - Project Proof

Filter by:
+ Add More Filters

To browse winners in this category from previous years