Commerce & Shopper: Single-Retailer Program- Drugstores
For campaigns that ran with a tailored, retailer-specific idea and executed that idea at a single retail drugstore chain.
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PROGRAM
2016 GOLD
CVS Love Your Skin
In 2014, CVS re-branded with a renewed focus on health, but they needed a way to unite their health positioning with on-trend beauty categories. Unilever created "Love Your Skin," a platform that leveraged the Dove, Vaseline and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall well-being. "Love Your Skin" drives skin health education and helps build a broader, more intentional skin care regimen while leveraging each brands area of skin expertise to create a more powerful, head-to-toe skincare approach.
Brand:
Dove, Vaseline, Simple
Client:
Unilever
Agency:
Team Unilever Shopper
Language:
English
2016 SILVER
Walgreens Healthy Home Solutions
Our shopper keeps her house clean and her family healthy, but doesnt buy her P&G home essentials at Walgreens because she thinks the selection is too limited. To boost P&G sales and improve shopper perception, we created seasonally-inspired product collections to spotlight Walgreens healthy home solutions. We showcased our product collections where she looks for home care inspiration on the home improvement show Home Made Simple. In the end, our results really hit home we increased P&G share and sales and made Walgreens our shoppers destination for a healthy home.
Brand:
Procter & Gamble
Client:
Procter & Gamble
Agency:
Leo Burnett/Arc
Language:
English
FINALISTS
Procter & Gamble
Olay - Project Proof
