Effie Worldwide

Single-Retailer Program: Supermarkets




7UP Mix It Up A Little at Hy-Vee

In 2016, DPSG begin building a marketing relationship with Hy-Vee with smaller tactical shopper programs. Due to their love for 7UP, it was the perfect brand to take our relationship to the next level and show the impact a 360 shopper marketing program could have.

  • Brand: 7UP
  • Client: Dr Pepper Snapple Group
  • Agency: IN Connected Marketing

Share a Pack with a Hero

In a category experiencing declines, Extra gum wanted to create an emotional connection with shoppers that would give them a reason to engage with the category again. Teaming up with Kroger and the USO, we gave shoppers a simple way to support for troops in November. When shoppers purchased a pack of Extra gum, we shared a pack with a hero. Aligning to the Extra brand campaign, “Give Extra, get extra”, the program instantly resonated with shoppers and led to 42% growth in Extra retail sales during that time period.

  • Brand: Extra Gum
  • Client: Mars Wrigley Confectionary
  • Agency: The Integer Group

Water Sustainability

The Save Water campaign was created by Colgate-Palmolive in partnership with Safeway/Albertsons to spark brand sales growth by leveraging our key insight that shoppers are willing to purchase and spend more on brands with a commitment to social causes.Through a highly impactful integrated campaign during a time when water conservation was socially relevant in drought-ridden Northern California, Safeway/Albertons experienced category growth. Colgate-Palmolive grewbrand market sharewith minimal discounts available in market.

  • Brand: Colgate
  • Client: Colgate-Palmolive
  • Agency: The Mars Agency
2018_sme_2018_e-285-187_hero_1 Unilever: Dove, Suave, Caress, Ponds, Tresemme, Degree Treat Yourself
2018_sme_2018_e-210-807_hero_1 Unilever Recipe for Gorgeous Hair
2016_sme_2016_440595_hero_1 Strategic Milk Alliance Milk Coloring Contest


To browse winners in this category from previous years