Seasonal Marketing- Services

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2022 GOLD

Business Iceland - Sweatpant Boots

To travel, people needed to overcome their lockdown mindset. Up against big-budgeted competitors, tourism-dependent Iceland offered cathartic motivation to make Iceland the top-of-mind preferred destination: an opportunity to turn the symbol of pandemic doldrums—sweatpants—into hiking boots. The only way to get them? Visit Iceland. The effort generated outsized reach, attracting mass press coverage and influencer engagement. Iceland surged to the #1 desired destination, increasing +10% in global rankings compared to competitors and significantly moving audiences with a lower willingness to travel, all while being vastly outspent by other countries.

Brand: Business Iceland
Client: Business Iceland
Agency: SS+K
Language: English

2022 BRONZE

Aloha From Above

When global travel suffered a dramatic decline due to COVID, we leveraged the 2020 holiday season travel downtime to turn people’s daydreaming into actual bookings for Hawaiian Airlines. By tapping into Hawaiian Airlines employees’ expert knowledge, we created a digital scavenger hunt that let people discover locals’ favorite attractions from the comfort of their couches for a chance to win future flights. Our engaging campaign led to a 12-month-high brand consideration at 23%, while average weekly bookings increased by 55% and reached 22,294.

Brand: Hawaiian Airlines
Client: Hawaiian Airlines
Agency: MullenLowe
Language: English

2020 GOLD

Back-to-School Essentials

Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life, and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English