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New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

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Launch of functional juices

Juice is not a top-priority product bought by an average family during recession. That is why it is not an easy task to find and launch successfully a necessary product in this category. The needs of a big city dweller – energy, health, slenderness – require great efforts and self-improvement, and there is no simple solution. We offered this solution. All three needs were considered in each SKU of the range, which enabled us to launch a new product successfully, enhance the brand, and to take even more care for our consumers.


Brand: Sandora
Client: Sandora (PepsiCo)
Agency: Geometry Global Ukraine
Language: English, Ukrainian

Tan fuerte como tú


Brand: Apu
Client: UNACEM
Agency: Carne
Language: Spanish

Stamping Anonymous


Brand: Entel
Client: Entel Perú S.A
Agency: McCann Erickson Corporation Publicidad S.A.
Language: Spanish

2023_mn_2023_e-3535-834_hero_1 McDonald's Rice - Hard to believe?
2023_mn_2023_e-4064-971_hero_1 Tank Tank.. Clean water made easy
2023_uk_2023_e-882-560_hero_1 Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered
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