Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1990 GOLD

Directions

The "Directions" campaign was an effort to strengthen NYCE's lead as the largest regional ATM network by increasing their transaction size and volume in New England. To heighten NYCE awareness, the campaign capitalized on the need to always ask directions in Boston and explained sites/landmarks via NYCE cash machine locations. Using this familiar scenario, NYCE's top of mind awareness increased from 14% to 26% and is now the highest of any regional ATM. And it happened in just 5 weeks.

Brand: NYCE
Client: New York Switch Corporations
Agency: Korey, Kay & Partners
Language: English

1990 SILVER

Kemper New York Tax-Free Income Fund

The overall goal of the Kemper New York Tax-Free Income Fund was to increase assets of the fund from $4 million to $100 million in twelve months. Other objectives were to produce a dramatic increase in sales volume, increase name recognition for the fund among brokers (recommendations) and prospective investors (requests) and finally, to exceed previous broker participant sign-up and inquiry levels vs. other Kemper Mutual Fund promotions.

Brand: Kemper New York Tax-Free Income Fund
Client: Kemper Financial Services, Inc./Kemper Mutual Funds
Agency: BBDO Chicago
Language: English

1990 BRONZE

Chemplus

Chemical Bank New Jersey's Chemplus relationship banking introduction captures all the excitement of an important announcement. It tells prospective customers something big is going on and that they'd better get on the bandwagon. The product benefits are clearly presented in a way that also links the bank, as a whole, to the strengths of the original Chemplus introduced by Chemical Bank ion New York so successfully three years before.

Brand: Chemplus
Client: Chemical Bank- New Jersey
Agency: Della Femina, McNamee WCRS, Inc.
Language: English

FINALISTS

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