Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2020 BRONZE
The Bank of Antandec
In an overcrowded category with a tendency to take itself a little too seriously, Santander created an unashamedly joyful and wonderfully mass-market campaign to achieve stand out and drive brand awareness. As a result, The Bank of Antandec campaign exceeded all advertising category norms, increasing mortgage applications by 24% and growing market share by a whole percentage point, resulting in the best year for mortgages Santander has ever had. All of this at a lower CPA than for any previous mortgage campaigns.
Brand:
Santander
Client:
Santander UK
Agency:
ENGINE UK
Language:
English
2020 BRONZE
Rerank the Rich
Established in 1898, Nuveen was founded on an investing philosophy designed to drive returns and positive societal impact with every dollar invested. It’s an example the brand lives to this day — but gets no credit for. Reclaiming a leadership position meant partnering with Forbes to reinvent its most iconic property, the Forbes 400, reranking it by philanthropic giving rather than net worth. “Rerank the Rich” shifted the ultimate symbol of modern wealth, and perceptions of Nuveen, with lifts in favorability (+13.4%), recommendation (+2.2%) and earning $12.4M worth of media.
Brand:
Nuveen
Client:
Nuveen
Agency:
MullenLowe U.S.
Language:
English
FINALISTS
Direct Line
Fixing what isn’t broken (yet) -- How Direct Line successfully retired Winston Wolfe
iShares by BlackRock
Eleanor T. Fitzsimmons
TD Ameritrade
The Value of Being a Smarter Investor
