Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution; specific products or services including financial planning, retirement funds, investment, home banking, loans, mortgage, mutual
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2018 GOLD
Times Have Changed
Faced with ambitious life insurance growth targets and intensifying competition, Income focused on winning in its biggest customer segment: women. By committing to changing with the times and calling out the industry to do the same, Income earned women’s attention and affinity. Market share shot to a record high in several years.
- Brand: Income
- Client: INCOME
- Agency: BBH ASIA PACIFIC
2018 GOLD
Helping India conquer Note-Bandi
- Brand: Paytm
- Client: One97 Communication Limited
- Agency: McCann Worldgroup India
2018 GOLD
The Power of SHE
Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.
- Brand: State Street Global Advisors
- Client: State Street Global Advisors
- Agency: McCann New York
FINALISTS
Association of Mutual Funds in India (AMFI)
Mutual Funds Sahi Hai
Visa India
#KindnessIsCashless
Axis Bank
Home Loans with 12 EMIs Off
To browse winners in this category from previous years