Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2020 WINNER

Rerank the Rich

Established in 1898, Nuveen was founded on an investing philosophy designed to drive returns and positive societal impact with every dollar invested. It’s an example the brand lives to this day — but gets no credit for. Reclaiming a leadership position meant partnering with Forbes to reinvent its most iconic property, the Forbes 400, reranking it by philanthropic giving rather than net worth. “Rerank the Rich” shifted the ultimate symbol of modern wealth, and perceptions of Nuveen, with lifts in favorability (+13.4%), recommendation (+2.2%) and earning $12.4M worth of media.

Brand: Nuveen
Client: Nuveen
Agency: MullenLowe U.S.
Language: English

2020 WINNER

It's Payback Time

This case study examines how Ally, a US challenger bank, fueled dissatisfaction with Big Banks through its "Payback Time" campaign to encourage people to switch to Ally. 

Brand: Ally Financial
Client: Ally Financial
Agency: Anomaly
Language: English

2019 GOLD

How reviving its original purpose reversed 8 years of decline for NRMA Insurance

When it comes to reviving your brand, its original purpose can be easily overlooked. This is an important reminder that sometimes it’s best to go back to your roots, and that exceptional value can be unlocked by reinterpreting what made your brand great to begin with. 
By embodying Australia’s national spirit of ‘Help’, NRMA Insurance reversed 8-years of declining customer numbers and reached customers for the first time since April 2014, despite a growing price premium. 

Brand: NRMA Insurance
Client: IAG
Agency: The Monkeys
Language: English

FINALISTS

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