Effie Worldwide


Financial products and services including: communications promoting overall image and capabilities of a financial institution; specific products or services including financial planning, retirement funds, investment, home banking, loans, mortgage, mutual




KeyBank Mission Responsible

How does a regional bank, like KeyBank, compete in a category dominated by 5 Big Banks who have more money to spend, more resources to use and who have increasingly more sophisticated digital platforms to lean into. The solution? Create an entirely new kind of banking campaign. We called it Mission Responsible. We offered a No Hassle, No Fee account to a new target audience, The Responsible Decision Makers. Since launch, Mission Responsible set a new standard for KeyBank's checking account acquisition efforts, surpassing our goal by over 100%.

  • Brand: KeyBank
  • Client: KeyBank
  • Agency: MITHUN


Think about how you feel about your bank. Now with that in mind, think about this. TD Bank built a campaign that garnered over 17MM youtube views totalling 85+ years of time spent with the brand. Surveys yielded that over 3.6 million people expressed positive sentiment over the campaign, over 10% of the CDN population! How? By being human and saying thank you in the most unbelievable way.

  • Brand: TD Bank
  • Client: TD Bank
  • Agency: Diamond Integrated Marketing

Face Retirement

What do you do when nearly half of all young Americans are not saving for their future? Simple, you bring the future to them. Merrill Edge Face Retirement is an online experience that ages users photos and shows them that Father Time can be a real mother. Not only does Face Retirement show people what they will look like in the future, it also shows them just how ugly prices will be by the time they retire. Face Retirement generated 234MM impressions, 6 TV segments, and a 14% lift in awareness.

  • Brand: Bank of America Merrill Edge
  • Client: Bank of America Merrill Edge
  • Agency: Starcom MediaVest Group
2017_na_2017_e-1880-137_hero_1 OppenheimerFunds The Optimist Index
2016_na_2016_441223_hero_1 Charles Schwab The Schwab Guide to Moving On
2016_na_2016_438447_hero_1 Citizens Bank Lighten Your Loan


To browse winners in this category from previous years