Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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PROGRAM
2018 GOLD
Times Have Changed
Faced with ambitious life insurance growth targets and intensifying competition, Income focused on winning in its biggest customer segment: women. By committing to changing with the times and calling out the industry to do the same, Income earned women’s attention and affinity. Market share shot to a record high in several years.
Brand:
Income
Client:
INCOME
Agency:
BBH ASIA PACIFIC
2018 GOLD
CMB Overseas Credit Card-《Your world is more important than the entire world》integrated marketing communication
The dissemination aimed at foreign students group, the spokesmen through solicitation to accurately enter the circle of foreign students, through a trump micro film to detonate, which has caused widespread debate in industries and platforms. In addition, during the Spring Festival in 2017, China Merchants Bank united New York Chinatown Chinese Restaurant with a credit card and comforted the overseas students with a plate of tomato fried eggs to complete from online to offline the whole people phenomenon and emotional marketing.
Brand:
China Merchants Bank Credit Card Center
Client:
Credit card center of China merchants bank co. LTD
Agency:
YOYA Digital
FINALISTS
Banco Falabella
Tutoriales
BBVA
Crédito GO BBVA
Bci
Crédito Comercial en Línea Bci
