Communication efforts eligible for this award must be for a single brand idea running across multiple countries.
In 2009, the evian Rollerbabies became the most viewed ad ever on YouTube (certified by the The Guinness Book of Records), turning evian into an iconic digital brand. In 2013, the evian babies are back inviting each one to meet his inner baby through a delightful and engaging campaign: an entertaining and exhilarating film which sheds new light on the Youth benefit, in a more explicit and personal way; and a digital app that allows consumers to meet their inner baby and play with it in real life.
Febreze Global Azerbaijani Olympics Campaign
Starting with the London 2012 Summer Olympic Games, Procter & Gamble announced it would sponsor the Olympics for the next 10 years. Febreze took this opportunity to truly show up as a global brand and debut its odor eliminating power on this world stage. To create a campaign that would stand out among all the other Olympic advertising, Febreze decided to forge a unique sponsorship of the Azerbaijani Wrestling Team to demonstrate to moms how Febreze can take on even the toughest sports odors.
Client: Procter & Gamble
Devils Cut Global Ad Campaign
Jim Beam wanted to re-energize the brand and reach new customers. In 2011, they launched Devil's Cut, a unique bourbon extracted from the barrel wood and aged 6 years. Through a multi-channel global campaign, the launch was a great commercial success, exceeding volume sales by over 50%.
Brand: Jim Beam
Client: Jim Beam