Communication efforts eligible for this award must be for a single brand idea running across multiple countries.



Devils Cut Global Ad Campaign

Jim Beam wanted to re-energize the brand and reach new customers. In 2011, they launched Devil's Cut, a unique bourbon extracted from the barrel wood and aged 6 years. Through a multi-channel global campaign, the launch was a great commercial success, exceeding volume sales by over 50%.

Brand: Jim Beam
Client: Jim Beam
Agency: StrawberryFrog
Language: English

My Time Is Now

In 2012, with competition against its chief rival fiercer than ever, Nike circumnavigated the battle for share of voice in the global football conversation by focusing instead on share of engagement. My Time Is Now consistently challenged and rewarded the hunger of Nike's core football consumer, and became the biggest mass participation event the brand has ever inspired both online and off. In doing so, it redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.

Brand: Nike Football
Client: Nike, Inc.
Agency: Wieden+Kennedy
Language: English

Write the Future

In 2010, as football's biggest event approached, Nike saw the opportunity to create a step-change in its football business. Every football fan on the planet would be watching, cheering and talking about events in South Africa. This is a story about how leading and inspiring conversations around the sport when it mattered most established Nike as the leading voice in football. How it inspired a new generation of young football fans and how it created an engaged and thriving community for the future.

Brand: Nike Football
Client: Nike, Inc.
Agency: Wieden+Kennedy
Language: English

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