Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2018 GOLD

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

• Brand: State Street Global Advisors
• Client: State Street Global Advisors
• Agency: McCann New York

2018 SILVER

Care Counts

One year ago, Whirlpool told the world about Care Counts™, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools from 17 to 39 for the 2016-2017 school year. The results were exceptional with over 86% of the students at risk for chronic absenteeism increasing their attendance.

• Brand: Whirlpool
• Client: Whirlpool
• Agency: DigitasLBi Chicago

2018 BRONZE

Boost Your Voice

What do you do when you're losing the fight for attention on TV?  Fight for your audience's rights instead. This is the story of how Boost Mobile -- a scrappy, prepaid telecom brand -- used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.  In the 2016 Presidential Election, Boost Mobile turned its storefronts into official polling places, making it easier for Black and Hispanic voices to be heard, and making it harder for Black and Hispanic millennials to overlook Boost.

• Brand: Boost Mobile
• Client: Boost Mobile
• Agency: 180LA

FINALISTS

Cigna TV Doctors of America

Bayer Aspirin Bayer Aspirin - Making Heroes of Us All

U by Kotex The Period Projects