Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

FILTER BY:

PROGRAM

2018 GOLD

Una Tarjeta sin techo para Techo

Teníamos que diseñar una acción que generara donaciones para la ONG “Techo” y, al mismo tiempo, reforzar el propósito de la marca: impulsar las micro-economías de las familias argentinas. Por eso, le ofrecimos aumentarle el límite de financiación a aquellos clientes que colaboraran suscribiéndose a un plan de donaciones mensuales para Techo.Gracias a la iniciativa se aumentaron las suscripciones de donadores mensuales a la ONG Techo en 24,5%. Asimismo, la eficacia de la iniciativa se evidencia en el payback del proyecto: sólo 2,1 meses para la recuperación de la inversión total.

Brand: Tarjeta Cencosud
Client: Cencosud
Agency: Wunderman Buenos Aires

2018 GOLD

#Vielfalt – EDEKA

Brand: EDEKA
Client: EDEKA
Agency: Jung von Matt

2018 GOLD

52 Mayors of Danzhai

Danzhai –one of the countless unknown villages hidden in the rolling hills of southern China, noteworthy only for its dubious distinction as one of the nation’s 50 most impoverished areas. In 2014, the Wanda Group chose Danzhai as the site of a new tourist resort, We needed to find a way to show this unknown town to China and the world, bringing in visitors and much-needed tourist spending that could bring real hope to Danzhai’s residents – because tourism was this village’s only shot at lifting itself up out of poverty.

Brand: Wanda Group
Client: Wanda Group
Agency: Ogilvy Beijing