Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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PROGRAM
2018 GOLD
The Power of SHE
Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.
- Brand: State Street Global Advisors
- Client: State Street Global Advisors
- Agency: McCann New York
2018 SILVER
EVERY HALF COUNTS
- Brand: UNICEF
- Client: United Nations Children's Fund (UNICEF) India
- Agency: J. Walter Thompson
FINALISTS
Bayer Aspirin
Bayer Aspirin - Making Heroes of Us All
Cigna
TV Doctors of America
TFL
Yes We Can – How TfL harnessed the power of the collective to achieve justice for victims of unwanted sexual behaviour
