Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

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The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

  • Brand: State Street Global Advisors
  • Client: State Street Global Advisors
  • Agency: McCann New York
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EVERY HALF COUNTS

  • Brand: UNICEF
  • Client: United Nations Children's Fund (UNICEF) India
  • Agency: J. Walter Thompson
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Last Laugh

  • Brand: Indian Association of Palliative Care
  • Client: Indian Association of Palliative Care (IAPC)
  • Agency: Medulla Communications Pvt. Ltd.
2018_pos_2018_e-2411-070_hero_1 Bayer Aspirin Bayer Aspirin - Making Heroes of Us All
2018_pos_2018_e-2918-285_hero_1 Cigna TV Doctors of America
2018_uk_2018_e-286-674_hero_1 TFL Yes We Can – How TfL harnessed the power of the collective to achieve justice for victims of unwanted sexual behaviour
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