Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he

2023 SILVER

I Will Always Be Me

This isn’t a story of doing good for the good of the brand only. It’s a story of innovation creating hope in the face of terminal illness. A lesson in why creating empathetic experiences makes for greater impact than telling purposeful stories alone.

Brand: Dell
Client: Dell Technologies
Agency: VMLY&R New York
Language: English

2023 SILVER

Deleting the Digital Divide

This is the story of Vodafone’s movement to delete the digital divide. In a post Covid world, almost completely reliant on digital connection, as many as 1.5 million British households have no access to the internet. These families don’t just miss out on the little things, it impacts their very life chances. Vodafone started a nationwide campaign to educate the country that digital connection was a life essential and inspire the public to act. Through partnerships, activations and even re-boxing a public holiday, we connected over 1.4 million people, smashing our KPIs and turbo-charging brand consideration in the process

Brand: Vodafone
Client: Vodafone
Agency: OGILVY UK
Language: English

2023 SILVER

#RetireInequality

TIAA believes in everyone's right to a dignified and secure retirement—a topic young Americans would rather not think about. We had to get them to listen, so we focused on what they do think about: equality. Specifically the staggering statistic that women retire with 30% less than men. As an underdog who's always fought for the underdogs, we launched #RetireInequality, giving TIAA a platform to share their mission and fight for what’s right.

Brand: TIAA
Client: TIAA
Agency: The Martin Agency
Language: English

FINALISTS

McDonald's Eating Equally with Eatqual

MyHooman Give Up on Humans

Ferrero Kinder Unmask Fears