Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Qualcomm's foundational technologies
The Unimagined World

RAN IN: China

CLIENT
Qualcomm Technologies

AGENCY
SUMMARY

This campaign is about showing the magician's hand and getting the credit s/he deserves. Qualcomm's inventions changed the world without us realizing it. Many see it as "chip maker" or "patent licensor" rather than value generator. Qualcomm is about to do it again in the 5G era. However, for most, 5G is simply another mobile upgrade with faster connectivity. Instead of the usual "tech talk", the campaign transformed the reputation of Qualcomm into that of an inventor whose foundational technologies will yet again change the world in a wondrous way.

CASE VIDEO


Language: Mandarin