Effie

Get lost in the stacks of the Effie case study library and unearth a trove of inspiration for your team.

WHAT YOU GET

Access to thousands of examples of marketing effectiveness from around the world

Executive summaries, creative reels, agency and client information and more

Detailed insights on the effectiveness of award-winning cases

SAMPLE CASES

Effie Cases is the only place to find rich details about the world's most effective marketing. Every year, new case studies are published after thorough and impartial vetting by top marketing professionals.

This library offers deep insights on how teams developed strategies to drive commercial success for leading global brands.

Say Thank You With M

“Say Thank You With M” unified three American icons — M&M’S, U.S. troops and Walmart — into one summer campaign. When Walmart shoppers bought M&M’s, we donated a bag to troops. We also provided mea...
Silver | Effie United States
General Mills Holiday Portfolio: Make It Home

By unifying three iconic brands into a holistic portfolio solution while surrounding shoppers with commerce-friendly, omnichannel experiences, the “Make it Home” campaign drove the season and lifted sagging sales. The omnicha...
Bronze | Effie United States
Funboxing, el primer unboxing de un restaurante

Esta es la historia de como McDonald’s hizo el primer Unboxing de un restaurante para presentar su nuevo local en el Parque de la 93, logrando generar una experiencia que capturó la atención de clientes y líderes de opinión. +1...
Gold | Effie Colombia
Funboxing, el primer unboxing de un restaurante

Esta es la historia de como McDonald’s hizo el primer Unboxing de un restaurante para presentar su nuevo local en el Parque de la 93, logrando generar una experiencia que capturó la atención de clientes y líderes de opinión. +1...
Gold | Effie Colombia
Game Over for Headaches

As a 60-year-old brand, Excedrin needed to get on the radar of a new generation of headache sufferers—specifically, gamers. We discovered that everything about gaming causes headaches that can take them away from the thing they...
Silver | Effie United States

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