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Philips
RTMC In-house Digital Marketing Solution

RAN IN:

CLIENT
Philips

AGENCY
Ogilvy Social Lab *Lead Agency


SUMMARY

The Philips RTMC is a truly unique in-house social performance team. Being 100% dedicated, sitting and partnering on-site with the Philips Brand Leads in HQ, it has transformed the performance of paid social and infused an entrepreneurial social first way-of-working across the Division. With media strategy, content development, campaign management all organised into integrated campaign delivery squads, the RTMC is able to respond to changing campaign performance through real-time optimisations of creative, strategy and media spend. Its also been proved to be more effective and performant that local in-market agencies.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: SOCIAL MEDIA

Audience: Not Applicable

Objectives: Gain new customers

Type: Business to Consumer

Language: English