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Mello Yello
It's Smooth

RAN IN: United States

CLIENT
The Coca-Cola Company

AGENCY
Berlin Cameron & Partners *Lead Agency


SUMMARY

Grounded in a compelling product truth, Mello Yello's "It's Smooth" advertising campaign established a brand image that differentiated it from the category convention and gave the brand viability in its own right. The result was a dramatic sales turnaround.

CASE STUDY

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Language: English