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The Mall at Short Hills
You'll Think You're Dreaming

RAN IN: United States

CLIENT
The Taubman Company

AGENCY
Pedone & Partners, Inc. *Lead Agency


SUMMARY

The goal of the advertising was to establish The Mall at Short Hills as the preeminent shopping destination in New Jersey. By positioning the center as the unparalleled shopping experience and communicating this positioning through a "dreams" concept. The Mall at Short Hills was building a franchise among expanded the target audience as a shopper's dream cone true, convincing them to sample the center, and through building a dialogue with this expanded target through a multi-media campaign, converting them to a frequent shopper.


Language: English