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Captain Morgan
The Captain Was Here

RAN IN: United States

CLIENT
Seagram Spirits & Wine

AGENCY
Grey Global Group *Lead Agency


SUMMARY

"The Captain Was Here" campaign used the beard and mustache icons with the theme line to develop a persona for the brand - bold, daring, adventuresome and above all fun. The campaign was successful in gaining share and driving case sale levels, exceeding goal by more than 2 times. This campaign has surpassed all of the sales goals for a second consecutive year.


Language: English