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Volkswagen USA
Hello Light: The Rebirth of an Icon

RAN IN: United States

CLIENT
Volkswagen

AGENCY
Johannes Leonardo *Lead Agency


PHD


Geometry


POSSIBLE


SUMMARY

Following one of the biggest business scandals in history, Dieselgate, Volkswagen’s business was in trouble. VW had to confront the scandal and prove the brand hadn’t lost sight of what once made it great. To do that, VW used a dose of nostalgia to tell the true story of how the emissions scandal inspired the company’s pivot to electric vehicles. Today, trust is trending toward pre-scandal levels, avoidance is down, core perception metrics are up, and VW is in a position to again lead culture and the category.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: DIRECT,PR,PRINT,SOCIAL MEDIA,TV

Audience: Employees

Objectives: Change brand image

Type: Both Business to Business and Business to Consumer

Language: English