Effie Collegiate

The challenge was to develop a non-traditional integrated marketing campaign focusing on IBM Watson®, to help make a younger generation of consumers aware of the IBM® brand, and Watson's cognitive capabilities - and maybe even help them find surprising ways to incorporate cognitive computing technologies into their daily lives. Congrats to this year's winners:

1st Place: "Watson Life"
Brigham Young University
Timmy Bates, Jordan Larsen, Lizzi Perkins, David Shum

2nd Place: "IBM Watson: Make Fun Yours"
Columbia College Chicago
Charlie Connelly, Jaime Davalos, Elizabeth Kaplan, Kendall McDermott

The Pace Brand Challenge invited students to develop an integrated, multi-channel marketing campaign designed to encourage the target audience to try Pace and define the brand as the salsa of choice for Taco Night. Five impressive semi-finalists were narrowed down to two finalists and an honorable mention. Congratulations:

1st Place: "Taco The Town"
Northwestern University
Ben Hwang, Zaayer Merchant, Isabel Ngan

2nd Place: "Taco-bout Family Night"
Iowa State University
Michael Englund, Toni Ugolini, Madison Ott

Honorable Mention: "Pace Yourself"
North Park University
Mark Baumer, Hunter Landry, Kelsey Stevens

The V8^®  brand challenged students to create a multi-channel effort to promote their V8^®+Energy drink line. We received a lot of very impressive work this year, which was narrowed down to two finalists and an honorable mention. Congratulations:

1st Place: "Outlast Your Kid"
Columbia College Chicago
Jeremiah Baffour-Osei, Marquis Burch, Celina Falcon & Taylor Perry
 
2nd Place: "The Energy Drink for
Grown Ups"
Kent State University
Ellie Schering, Matthew Varga
& Emily Wahl

Honorable Mention: "Little Thrills"
DePaul University
Vince Klain, Felipe Martinez, Simone Parker & Thao Ton

1st Place: "When You Need It."
Ringling College of Art and Design
Cindy Almonte and Tyler Shea
 
2nd Place: "We're Gonna Need More Kleenex"
VCU Brandcenter
Steven Ebert, Michelle Spigner & Anne Marie Wonder

Congrats to this year's Collegiate Effie Winners:

1st Place: "Roommate MashUP"
Ringling College of Art + Design

 2nd Place: "Target University"
BYU AdLab

"Cracking College," another submission from Ringling College of Art + Design, was recognized with Honorable Mention.  

 

Congratulations to the 2014 Collegiate Effie Winners of the MINI USA Brand Challenge:  

1st Place: "The MINI mile."
Brigham Young University (BYU adlab)

2nd Place:  "MINI it."
Fashion Institute of Technology

Congratulations to the 2014 Collegiate Effie Winners of the MINI USA Brand Challenge:  

First Place, "Take Charge"  
Liberty University

Second Place,  "U Protects Me," Concordia University, St. Paul 

An Honorable Mention was also awarded to DePaul University for "Under Preservation International."