Effie Collegiate

May 10, 2019
 
Semi-Finalists for the Subaru Brand Challenge were announced on May 8, 2019.
 
The 2019 competition welcomed strong participation. After multiple rounds of online and in-person judging, six semi-finalists were selected, representing Brigham Young University, Kent State University, Northwestern University, and VCU Brandcenter.
 
Semi-finalists will be evaluated by senior members of the Subaru team to determine finalists, who will travel to Subaru’s HQ to present their work on May 22 and compete for the Winner and Runner-Up titles.
 
Thank you to all entrants for your hard work on this year’s challenge, and congratulations to the teams selected as Semi-Finalists.

For the 2019 Subaru Brand Challenge, students developed non-traditional, integrated, multi-channel marketing campaigns to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience.

The competition is now closed.

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