Effie Collegiate

Effie United States and Subaru America, Inc. have recently announced their partnership on the 2019 Effie Collegiate Brand Challenge [view press release].

For the 2019 Subaru Brand Challenge, students must develop a non-traditional, integrated, multi-channel marketing campaign that reinvents the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience.

Download Entry Materials>
Request Client Brief>

Be sure to subscribe to our email list to receive the latest competition updates. If you encounter issues with the "request client brief" link, please email collegiate@effie.org.

If you plan to enter this year's competition, please make us aware by completing these three steps:

1. Request the client brief, by reviewing and submitting this: Non-Disclosure Agreement>
2. Download & review the 2019 entry materials.
3. Complete the registration of intent: Professors | Students.