Effie Collegiate

UPDATE: We understand that the academic community is being heavily impacted by COVID-19. To ensure that everyone who wishes to participate in the IBM Brand Challenge has the opportunity to do so, we are extending the entry deadline to Thursday, April 16.

Register for the 2020 Effie Collegiate Competition here.

Modeled after the Effie Awards United States competition, the Effie Collegiate program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands. 

For the 2020 brand challenge, IBM will invite college students across the U.S. to develop a non-traditional integrated marketing campaign focused on IBM and The Weather Channel app, the world's most downloaded weather app. The campaign should drive relevance for the IBM brand and showcase the interesting and surprising ways that IBM and The Weather Channel (an IBM Business) affect consumers' daily lives. Read the full press release here.

The entry deadline is April 16, 2020.

Click here for more information on the 2020 Effie Collegiate IBM Brand Challenge.

Each year, student teams compete to provide a solution to a marketing challenge presented by established organizations – their “clients”. 

The 2020 competition marks Ten Years of Effie Collegiate! Since the inaugural challenge in 2009, the competition has featured challenges from Subaru, IBM, V8, Pace, Kleenex, Target, U by Kotex, MINI, and HEINEKEN.

We're celebrating by taking a look back at our challenges from 2009 to now: #EffieCollegiate10

This year, Effie is excited to launch the ‘Effie Collegiate Curriculum.’ The curriculum will guide students through a selection of Effie-winning cases to introduce the four pillars of effective marketing (Challenge, Context & Objectives; Insights & Strategic Data; Bringing the Idea to Life (Creative Execution); and Results) and illustrate how to apply these concepts to their projects. 

All participating professors and students will have complimentary access to the curriculum.

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