Effie Collegiate

The program serves to educate and inspire tomorrow's marketers. 

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    Celebrating ten years of Effie Collegiate >

Celebrating Ten Years of Effie Collegiate

Each year, student teams compete to provide a solution to a marketing challenge presented by established organizations – their “clients”. 

The 2020 competition will mark Ten Years of Effie Collegiate! Since the inaugural challenge in 2009, the competition has featured challenges from Subaru, IBM, V8, Pace, Kleenex, Target, U by Kotex, MINI, and HEINEKEN.

We're celebrating by taking a look back at our challenges from 2009 to now #EffieCollegiate10

Effie Collegiate 2020 Competition

The 2020 Collegiate Competition is open to students who are currently enrolled full/part-time at accredited educational institutions, including undergraduate/graduate students, and those enrolled in portfolio programs and online courses. Entries may be submitted by teams of two to four individuals.

Entries will be judged by industry professionals with a diverse set experiences across client, agency, and media companies. 

Stay tuned for more information on the 2020 competition, to be announced shortly. 

2019 Subaru Brand Challenge Winner & Runner-Up Announced

On May 22 the two teams selected as finalists in the 2019 Subaru Brand Challenge presented their ideas to senior members of the Subaru and Carmichael Lynch teams at Subaru’s HQ in Camden, NJ.
After much deliberation, the following placements were awarded:
Winner: “Team Subaru” by Brigham Young University
Katie Nydegger (Acct Manager/Planner), Cera Pack (Copywriter), Cameryn Rupa (Acct Manager), Tanner Todd (Art Director)
Kevin Kelly, Faculty Advisor, School of Comms
Runner-Up: “Subaru Loves Driving Innovation” by Kent State University
Ashley Heilman (Acct Planner), Noah Lewchenko (Research), Abigail Peters (Written Creative), Kelsey Velemirovich (Visual Creative)
Wendy Wardell, Professor, JMC/Advertising
Both teams received generous monetary prizes from Subaru. Congratulations and great job to this year’s winners!

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Download 2019 Entry Materials

2016 Effie Collegiate Finalists
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