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Effie Effectiveness Playbook

This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.

This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.

UPCOMING COURSES
Original
Calendar_icon World_icon_white COURSE DATES + LOCATIONS
Region: Course Start Date: Course Start Date: Format: Application Deadline: Information

Course Duration: 90-120 minute sessions Program Fee: Varies Course Duration: 90-120 minute sessions
Program Fee: Varies
COURSE INFORMATION

Educate Teams to Grow Business

This series of six interactive modules covers key principles and best practices of marketing effectiveness, based on Effie’s four-pillar framework, brought to life using award-winning Effie case studies.
Original
(Re)introduction: Effectiveness 2.0 Arrow_right
An overview of the key principles of effective marketing
​Pillar 1: Set Objectives Arrow_right
Understand the challenge/context, how to benchmark growth
 
Pillar 2: Build a Strategy Arrow_right
Move from insight to idea, identify themes and opportunities

 
​Pillar 3: Bring an Idea to Life Arrow_right
The science of creativity, test and iterate integrated campaigns
 
Pillar 4: Measure Results Arrow_right
Setting metrics and KPIs, extract learnings for future growth
 
Integration: Determining Effectiveness Arrow_right
Put training into practice with a mock judging experience
EFFIE COURSES
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, United States, October 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    Sponsored by:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Austin-distel-wd1lrb9oeeo-unsplash
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, EMEA, September 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • The_collegiate_challenge
    Effie Collegiate
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, United States, October 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    Sponsored by:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Austin-distel-wd1lrb9oeeo-unsplash
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, EMEA, September 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • The_collegiate_challenge
    Effie Collegiate
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
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