Luciana Haguiara, Executive Creative Director, Media.Monks

Egy mondatban…

Hogyan definiálja a hatékony marketinget?
Great ideas that solve real problems in surprising ways.

Hogyan hat a kreativitás a hatékonyságra?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.

Mi a marketing hatékonyságának legnagyobb akadálya?
When we stop taking risks.

Mi a legjobb tanács, amit a mai marketingszakembereknek adhatsz?
Create experiences that make a difference in the consumers’ lives.

Ön szerint milyen lesz a marketing a következő öt évben?
To be less about marketing and more about commitment.

Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8.  The first deadline is May 18.