In one sentence, how do you define effective marketing?
Data is not “the new creative”; the effective campaigns of tomorrow will sit at the intersection of art AND science.
In one sentence, what is the best advice you can offer marketers today?
Never let measurement be a crutch for magic; any brand can incrementally improve ROI, but the great ones do it with passion and purpose, not just precision.
Eric Weisberg served on the Final Round Jury for the 2020 Effie Awards United States competition.
