In one sentence…What is the best advice you can offer marketers today?
Try to understand, in depth, all the new touchpoints that connect a brand with people; this will help you build your brand into a fluid communication instead of an interruption.
How do you define effective marketing?
Something that can create a connection between a brand and people, that can move people’s feelings, and that can motivate people to do something great.
How can marketers stay effective in times of challenge?
By using and understanding data to find new edges or trends in communication, in order to be relevant and closer to the real feelings of consumers – and, by telling the truth.
Nicola Lampugnani served on the jury for the 2020 Effie Awards Italy competition.
