한 문장으로…
효과적인 마케팅은 어떻게 정의하시나요?
Great ideas that solve real problems in surprising ways.
창의성은 어떻게 효율성을 높이는가?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
마케팅 효과를 가로막는 가장 큰 장애물은 무엇일까요?
When we stop taking risks.
오늘날의 마케터에게 줄 수 있는 가장 좋은 조언은 무엇일까요?
Create experiences that make a difference in the consumers’ lives.
앞으로 5년 동안 마케팅이 어떤 모습이 되기를 바라시나요?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
