Healthcare - Rx - Consumer/DTC

Efforts for prescription required drugs that are directed to patients and/or consumers.  Note: Entrants must detail any regulatory challenges that impacted the effort.



I Un-Apologize

After a lifetime of being told their vaginas are a source of shame, women avoid having candid and direct conversations about their reproductive health, including birth control. So for the first time, Annovera, a vaginal birth control ring and its spokeswoman, Whitney Cummings, encouraged women to un-apologize for who they are and what they want from contraception. We flipped the narrative around women's bodies and helped Annovera increase prescriptions by +28%. 

Brand: Annovera
Client: TherapeuticsMD
Agency: McCann New York
Language: English

SpeakENDO Campaign

When it comes to pain, women are told throughout their lives to “suck it up”—it’s no different with endometriosis. But, we found that every woman has an inner voice encouraging her to speak up—even at the gynecologist. We wanted to bring that inner voice to life—the “inner endo”—and show women the difference “speaking endo” makes and we created a robust ecosystem of tactics that arms them with the right tools to do so. SpeakENDO drove action through TV, web, and social—increasing awareness, understanding, and diagnosis.

Brand: SpeakENDO
Client: AbbVie
Agency: FCB Health New York
Language: English

Tell Me Something I Dont Know

In order for Irritable Bowel Syndrome with Constipation (IBS-C) and Chronic Idiopathic Constipation (CIC) sufferers to engage with a new treatment option, the brand knew it needed to show them a different way to a different result. LINZESS put this into practice by using a stop motion technique that was never before used within the pharma space. 

Brand: Linzess
Client: Allergan
Agency: FCB Health
Language: English

2023_us_2023_e-8106-385_hero_1 Oxbryta Rare Community, Authentic Connection
2023_us_2023_e-8282-919_hero_1 ALPROLIX Treatment Signing Day
2023_us_2023_e-8606-377_hero_1 VYVGART VYVGART Brand Launch

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