Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
FILTER BY:
PROGRAM
2023 GOLD
How The Christ Health Network survived the nursing crisis
In late 2021, the Delta variant of COVID-19 decimated nursing staffs across America. Due to alarming turnover rates, nurse staffing at the Christ Hospital Health Network (TCHHN) in Cincinnati was down 15%, a trend that could jeopardize treatment for future patients. In response, we scrapped plans for a brand campaign and instead developed a recruitment campaign in a week. After launch, visits to the recruiting site exceeded expectations by 2X, the number of applications beat goals by 4X, and, most importantly, staffing levels fully recovered.
Brand:
The Christ Health Hospital Network
Client:
The Christ Hospital Health Network
Agency:
Supernatural
Language:
English
2023 SILVER
Your New Growth Plan
Imagine you own a business in 2021. Your expenses are skyrocketing and your best employees quit. 83% of your workforce reports mental health issues. You’re ill-equipped to intervene before your business is impacted. Against all odds, Cigna managed to gain the trust of business owners like you. Cigna’s campaign broke new ground by shifting attitudes about healthcare. By demonstrating how health drives business growth, Cigna elevated the value of its offering and drive increases in revenue (+23%), consideration (+37.5%), and regard (+41%).
Brand:
Cigna Healthcare
Client:
Cigna
Agency:
MRM NY
Language:
English
2022 GOLD
This Is Our Shot
COVID-19 is the health crisis of our time. As one of America’s leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, and equitable distribution. We needed breakthrough creative, a unifying rallying cry: “This Is Our Shot.” To enable precise targeting, we created a “Vaccine Readiness Model” that facilitated accurate prediction of individuals most likely to want a vaccine. A phased marketing approach allowed flexibility among ever-changing vaccine availability and consumer eligibility. Ultimately, we administered 34.6M COVID-19 vaccines, saving millions of lives.
Brand:
Walgreens
Client:
Walgreens
Agency:
The Pharm Global
Language:
English
FINALISTS
OhioHealth
Challenging the Conventions of Cancer Care
Memorial Sloan Kettering Cancer Center
Cancer Care Can't Wait
CVS
CVS Customers Are Better
