Healthcare Services
Hospitals, HMOs, referral services, health insurance companies, pharmacies, dental and medical care services, chronic care facilities, health insurance.
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2024 BRONZE
Medicaid 'Stunt Double'
Medicaid ‘Expansion’ has provided affordable health insurance to millions of low-income adults, but there are millions who remain uninsured. While the eligibility laws changed, people’s mindsets hadn’t: the newly eligible still saw Medicaid as something for people more disadvantaged than them, such as low-income pregnant women and children. To get them to rethink and act, Anthem flipped the script on what Medicaid eligibility looks like. Using relatability and humor, Anthem broke through and got thousands of newly eligible access to affordable healthcare.
Brand:
Anthem Blue Cross and Blue Shield
Client:
Elevance Health Inc.
Agency:
FCB Chicago
Language:
English
2023 GOLD
How The Christ Health Network survived the nursing crisis
In late 2021, the Delta variant of COVID-19 decimated nursing staffs across America. Due to alarming turnover rates, nurse staffing at the Christ Hospital Health Network (TCHHN) in Cincinnati was down 15%, a trend that could jeopardize treatment for future patients. In response, we scrapped plans for a brand campaign and instead developed a recruitment campaign in a week. After launch, visits to the recruiting site exceeded expectations by 2X, the number of applications beat goals by 4X, and, most importantly, staffing levels fully recovered.
Brand:
The Christ Health Hospital Network
Client:
The Christ Hospital Health Network
Agency:
Supernatural
Language:
English
2023 SILVER
Your New Growth Plan
Imagine you own a business in 2021. Your expenses are skyrocketing and your best employees quit. 83% of your workforce reports mental health issues. You’re ill-equipped to intervene before your business is impacted. Against all odds, Cigna managed to gain the trust of business owners like you. Cigna’s campaign broke new ground by shifting attitudes about healthcare. By demonstrating how health drives business growth, Cigna elevated the value of its offering and drive increases in revenue (+23%), consideration (+37.5%), and regard (+41%).
Brand:
Cigna Healthcare
Client:
Cigna
Agency:
MRM NY
Language:
English
FINALISTS
Northwell Health
Doesn't Kill to Ask
Cigna Healthcare
Your New Growth Plan
OhioHealth
Challenging the Conventions of Cancer Care
