Brand Experience

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2023 SILVER

Classics Can Be Remix

Historically, it’s tough to significantly progress key brand metrics with a single campaign for a category leader like IKEA. But that’s exactly what ‘I Love You But …’ achieved in Belgium in just five months. By successfully using Belgian insights into cohabitation frustrations to localize an appealing multi-market concept, and cost-effectively implementing a 360° campaign, IKEA reversed negative trends and scored exceptional positive shifts in ‘local enabler’ (+4 pts)49, ‘emotional meaning’ (+4 pts = highest ever score)50, and generated 32,1 million euros incremental turnover 51.

Brand: Magnum Remix
Client: Unilever Foods & Refreshments Global BV
Agency: LOLA MullenLowe
Language: English

2022 SILVER

Beby Blue - Your digital persona

This is story of campaign that created Slovakias first 100% digital persona,Bejby Blue.Instead of promo campaign, we created icon.We hit the heartbeat of digital culture and reached audience in unprecedented way. Even with strong digital motive and no ATL support, she reached 70% young people.This bold campaign was spread virally generating over 120 000 Euros worth of earned media. Bejby became part of youth culture and by doing so, also THE most successful Slovakian campaign of 2020.Earning over 40local and international awards for creativity and effectiveness.

Brand: Tatra Banka
Client: Tatra banka
Agency: THIS IS LOCCO
Language: English

2022 SILVER

When Chef judges, Tazz delivers.

This is the story of an innovative brand experience that generated immediate results. For the first time in the history of cooking shows, a food delivery app delivered real-time the finalist dishes of the most popular Romanian cooking show: „Chefi la Cutite”. The results? Most accessed restaurant on Tazz until then, with 66% more unique visits. 40% of the people who bought the menus were new clients.Tazz was most searched brand on Google in its category in that week. 40% Organic Reach (309.000) on Facebook at campaign’s 6 posts.

Brand: Tazz
Client: HCL Online Advertising
Agency: Jam Session Agency
Language: English