Seasonal Marketing- Services

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2024 SILVER

Winning A Heated Debate with Ice

How do you reverse Dunkin’s declining Iced Beverage business with a young audience that’s obsessed with Starbucks? You take their side in a cultural debate. In a world where shaking your iced coffee creates eye rolls, we celebrated this polarizing behavior so our fans could more freely enjoy, and shake, their Dunkin’ Iced. As a result, we became the most talked about iced coffee of the summer and returned Dunkin’s Iced business to growth (from -9% to +3% vs. YA).

Brand: Dunkin'
Client: Dunkin Brands
Agency: Leo Burnett Chicago
Language: English

2023 SILVER

The Homecoming

In a competitive promo-centric furniture retail category of rational persuasion, Home Centre sought to strengthen ‘emotional connection’ and ‘brand respect’. We focused on the tension that many children don’t have families and homes, but owing to complexities, it isn’t easy for families to adopt or foster. And we launched, “THE HOMECOMING”; the first-ever initiative by a brand in the region to encourage, enable and celebrate adoption, including through fostering. Through a cross-platform and persistent plan, first, we inspired and encouraged, overcame negativity, then, we enabled and finally, we celebrated.

Brand: Home Centre
Client: Home Centre
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2023 BRONZE

Yas Yas Baby

No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.

Brand: Yas Island
Client: Yas Island
Agency: Momentum MENA, Dubai
Language: English