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Seasonal Marketing- Services

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This Is You Learning

Pearson+ needed to increase subscriptions by building brand awareness and interest — to become students’ preferred education partner. We succeeded by showing that with Pearson+ students can find their learning flow — and gain the headspace to fall back in love with learning. The highly effective “This is You Learning” campaign drove 58.2% increase in iOS downloads. Through generating buzz for Pearson+ where Gen Z spend the most time, brand social buzz increased +40%, and Google searches increased +26%. And cost per conversion improved 33.6%.


Brand: Pearson
Client: Pearson Education
Agency: VMLY&R
Language: English

Back-to-School Essentials

Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life, and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.


Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

2021_us_2021_e-6120-958_hero_1 JetBlue AirSMR
2021_us_2021_e-6754-308_hero_1 Campbell Soup Company Dinner Insurance
2021_us_2021_e-6856-893_hero_1 FanDuel FanDuel: The Race to America's #1 Sportsbook
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