Positive Change - Social Good: Brands

Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he



Grab: Digitalising Farmer Supply Chains

Vietnam is Southeast Asia’s fastest growing digital economy but even amidst an unprecedented e-commerce boom, 14 million rural farmers (representing 1 in 5 Vietnamese adults) are held back from prospering by a broken supply-chain where up to 45 percent of fresh fruit and vegetables harvested perish before reaching anyone’s table. GRABCONNECT helped to connect ‘digitally outcast’ farmers to Grab’s vast network of merchants and app users, helping to build a stronger supply ecosystem for online groceries in Vietnam, and saving more than 400 tons of fruit losses in the process.

Brand: Grab
Client: Grab
Agency: Grab

No trash - No problem

By consistently investing in Kevin for 6 years, and not being seduced by the desire for novelty and innovation, Aldi took on the established giants John Lewis and Coca Cola to become the UK’s most effective and favourite Christmas advertising.  Kevin was declared ‘The Nation’s Favourite Christmas Ad’ in 2020, and again in 2021, even surpassing the iconic ‘Coke Truck’. Most importantly Kevin helped to deliver a 6-year value share growth of 54%, £618m in incremental revenue and an overall ROMI of 241%.  Not bad for a humble vegetable.

Brand: Getlini EKO landfill
Client: Getlini EKO
Agency: White Label (Latvia)
Language: English

I Will Always Be Me

This isn’t a story of doing good for the good of the brand only. It’s a story of innovation creating hope in the face of terminal illness. A lesson in why creating empathetic experiences makes for greater impact than telling purposeful stories alone.

Brand: Dell
Client: Dell Technologies
Agency: VMLY&R New York
Language: English

2023_ap_2023_sc-bs001_hero_1 McDonald's Eating Equally with Eatqual
2023_ap_2023_sc-bs002_hero_1 MyHooman Give Up on Humans
2023_eu_2023_e-821-690_hero_1 Ferrero Kinder Unmask Fears

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