Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.

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2024 SILVER

The Blue Square: Standing Up to Jewish Hate

We illustrated that as 2.4% of the US population, Jews cannot fight 55% of hate without support from non-Jews. To contextualize the small size of the Jewish community, we used a blue square to take over 2.4% of screens. It was a visualization of the problem, and a symbol of advocacy. Our #

Brand: Foundation to Combat Antisemitism (FCAS)
Client: Foundation to Combat Antisemitism
Agency: WUNDERMAN THOMPSON
Language: English

2024 BRONZE

Tear the Paper Ceiling

Tear the Paper Ceiling was a campaign to bring the problem of degree discrimination – the unquestioned practice of automatically denying jobs to millions of STARs (skilled workers who lack a four year degree) - into the public consciousness. We sparked a massive conversation that made an invisible barrier visible and encouraged everyone to begin to tear it down.

Brand: Opportunity@work
Client: The Advertising Council, Inc.
Agency: Ogilvy USA
Language: English

2024 BRONZE

Through Their Eyes

The ASPCA faced a two-pronged challenge: consumers continued to associate the brand with the 2007 campaign featuring Sarah McLachlan’s “Arms of an Angel” and, post-COVID, donations had stagnated. We were tasked with changing perceptions to drive donations. Through a more compelling, complete brand story and a sophisticated media plan that guided consumers on a journey to donation, we broke through. We changed perceptions by increasing awareness of key ASPCA programs by as much as 14%, increased incremental donations by 40%, and grew revenue by 57% in test markets vs. control.

Brand: American Society for the Prevention of Cruelty to Animals (ASPCA)
Client: The American Society for the Prevention of Cruelty to Animals (ASPCA)
Agency: Laughlin Constable
Language: English