I én setning…
Hvordan definerer du effektiv markedsføring?
Great ideas that solve real problems in surprising ways.
Hvordan driver kreativitet effektiviteten?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Hva er den største sperringen for markedsføringseffektivitet?
When we stop taking risks.
Hva er det beste rådet du kan gi til dagens markedsførere?
Create experiences that make a difference in the consumers’ lives.
Hvordan håper du markedsføringen ser ut de neste fem årene?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
