Nov 14, 2016
Effie Worldwide and IAA Serbia Launch New Effie Awards Serbia
Effie Worldwide is pleased to announce the arrival of the prestigious Effie Awards to Serbia, in partnership with the International Advertising Association Serbia (IAA Serbia).
Effie Worldwide is known globally as the leading champion of marketing effectiveness with its signature initiative, the Effie Awards, being recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition of the Effie Serbia program, Effie Worldwide’s international network now expands to 48 programs (41 national programs, 6 regional programs, and 1 global program).
The inaugural Effie Serbia competition will be open to all marketing efforts that ran in Serbia during the eligibility period. Complete details on eligibility and competition rules will be available by January 2017, with Call for Entries announced shortly after. The first ceremony, where the 2017 Effie Awards Serbia winners will be announced, is tentatively scheduled to take place in June 2017.
“The addition of Effie Serbia will strengthen and enhance the effectiveness of marketers throughout our 48 global programs and beyond,” said Neal Davies, President & CEO of Effie Worldwide. “Through the Effie Index, we’ve helped discover some of the brightest and most effective agencies and brands for all marketers to aspire to and learn from.”
The Effie Effectiveness Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Miloš Simić, IAA Serbia Chairman stated, “This program opens a new chapter for the marketing industry in Serbia. For us as a profession, it is very important to measure the effects of local marketing communication, and it will be valuable for Serbia to benchmark against other markets through the Effie Index. Effie sends a clear message about the importance of marketing communications and their contribution in building strong brands.”
Complete details about the 2017 Effie Serbia program will be available soon. To sign up to receive email updates about the program, visit https://effie.org/serbia.
For more information about IAA Serbia, contact:
+381 11 20 90 214
For more information about Effie Worldwide, contact:
About International Advertising Association Serbia
The International Advertising Association – Serbian Chapter was founded in 1992 in Belgrade. The IAA Serbia is a tripartite trade association partnership, comprising advertisers, media, advertising, media companies and academics. It’s dedicated to protecting and advancing freedom of commercial speech, promoting the critical role and benefits of advertising as a vital force behind all healthy economies, responsible advertising and the education of marketing professionals. IAA is dedicated to developing the young talent in the marketing and communications industry.
About Effie Worldwide
Effie Worldwide is a 501 (c)(3) nonprofit organization devoted to championing and improving the practice and practitioners of marketing effectiveness. Effie Worldwide, organizer of the Effie Awards, spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness, while serving as an educational resource for the industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent effectiveness award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie Award has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. All Effie Awards finalists and winners are included in the annual Effie Effectiveness Index rankings. The Effie Index identifies and ranks the marketing communications industry’s most effective agencies, marketers, and brands by analyzing finalist and winner data from all Effie Awards competitions worldwide. For more details, visit www.effie.org and follow the Effies on Twitter, Facebook and LinkedIn.