Effie Academy

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    Effie Academy Bootcamp, 2019

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    Effie Academy Bootcamp Pilot, 2018

Education is at the forefront of Effie's initiatives. Effie collaborates with marketers at each stage of their career as an essential part of their effectiveness toolkit.

Though the Effie Academy, we develop innovative programs that make marketers better, ingraining effectiveness in them and their businesses.

2020 Global Marketing Effectiveness Bootcamp

The Marketing Effectiveness Bootcamp is a two-part training program that teaches the next generation of marketing leaders, across all disciplines within the marketing ecosystem, how to achieve effective marketing initiatives.  Upon successful completion, candidates earn a globally recognized Effie Marketing Effectiveness Certificate.

For the first part of the bootcamp, three virtual workshops will be offered across the globe between September and October.

  • The Americas: September 16-17, 21-24
  • Asia-Pacific: September 30, October 1, 5-8
  • EMEA:  October 14-15, 19-22

Each workshop will take place over six business days via Zoom.  Participants will receive training developed around Effie's framework for marketing effectiveness .  The virtual workshop includes influential speakers, case study analysis, cross-industry peer learning, and more. 

Upon completion of  part one, participants will apply their learnings to an independent marketing project relevant to their business, with support from an industry leader
Email questions to: bootcamp@effie.org 

Learning Session

The Effie Academy Learning Session is a customized and immersive program for brands, agencies, platforms and cross organizational teams, designed to inspire and educate on the drivers of effective marketing strategies. 

Past Effie Learning Sessions have been conducted at Colgate, Office Depot, P&G, Facebook, VMLY&R and others.

 Learning Sessions requests may be emailed to: academy@effie.org.

Effie Collegiate

​Created with the intent to educate and inspire the marketers of tomorrow, Effie Collegiate is a multi-dimensional program that bridges the gap between major brands and Millennials/Generation Z.  

The competition provides students with the opportunity to research, ideate and execute comprehensive marketing communications plans that address professional-level marketing challenges.

Learn more about our programs in the US & LATAM:

Brazil > / Colombia > / Chile > /  Costa Rica > / Ecuador > / Mexico > / US >
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