Effie Academy

The Academy is a two-part program that teaches marketers early in their career, across all disciplines within the marketing ecosystem, how to evaluate and achieve effective marketing initiatives. 

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    2018 Academy Participants

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2019 Academy Program

The 2019 Effie Academy will kick-off with its in-person boot camp in New York City on February 11. It will bring together a diverse group of junior marketers from major brands, startups, adtech, agencies, and media organizations to collaborate with industry leaders and each other.  Five weeks following the boot camp, participants will apply their learnings to an independent case study project relevant to their business.  Throughout the process, they will receive one-on-one mentorship from a network of senior-level marketers across brands, agencies, and media organizations.

What's included:
  • A curriculum rooted in the Effie methodology of driving effectiveness.
  • 4-day immersive training experience in NYC.
  • Participants will develop an independent marketing plan, specific to the business they currently work on. Assignments are due March 22, 2019.
  • Project work grounded in real, relevant business issues and cases across industries.
  • 1:1 mentorship with a c-suite executive and a network of marketers across brands, agencies, and media.
  • Invitation to the inaugural Effie Summit and the Effie United States Awards Gala cocktail hour on May 30th in NYC.
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