Greater China

Effie Greater China honors effective marketing across mainland China, Hong Kong, Macau, and Taiwan.  For more information, click here to visit their website. 

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    Wanda Media, UM, Effie Worldwide, IBM Greater China Group at 50th Annual Effie Awards Gala in NYC

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Wanda Media’s Brad Zhang Attends Effie Next 50: A Summit on the Future of Marketing Effectiveness in New York City


Effie marked its 50th anniversary as the leading global brand in marketing effectiveness with its first executive Summit, Effie Next 50: A Summit on the Future of Marketing Effectiveness, followed by its 50th annual Effie Awards Gala on May 30 in NYC.

The audience in attendance at the Summit and Gala were leaders from global powerhouse organizations, including Wanda Media, a subsidiary of Wanda Group.  Wanda Media's CEO, Mr. Brad Zhang, shared his thoughts on the Summit and weighed in the on the future of marketing effectiveness.

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