Într-o singură propoziție... Care este cel mai bun sfat pe care îl puteți oferi agenților de marketing astăzi?
Try to understand, in depth, all the new touchpoints that connect a brand with people; this will help you build your brand into a fluid communication instead of an interruption.
Cum definiți un marketing eficient?
Something that can create a connection between a brand and people, that can move people’s feelings, and that can motivate people to do something great.
Cum pot agenții de marketing să rămână eficienți în vremuri de provocare?
By using and understanding data to find new edges or trends in communication, in order to be relevant and closer to the real feelings of consumers – and, by telling the truth.
Nicola Lampugnani served on the jury for the 2020 Premiile Effie Italia concurenţă.
