Effie United Kingdom exists to lead, inspire and champion the practice and practitioners of marketing effectiveness.
Register Now: 2021 Effie UK Leadership Summit & Awards Celebration
Save the Date: 7th October 2021, 3:00 - 5:30 PM BST
In this year’s free-to-attend virtual event, we will spotlight the latest thinking on marketing effectiveness globally, recognising those who successfully rode the turbulence of 2020.
This is an exclusive chance for you to hear major industry players delivering inspirational advice and practical insights on how to meet the big challenges and opportunities facing the industry today.
And of course, we'll be celebrating this year’s Effie Awards Finalists and Winners, where award levels – Gold, Silver, and Bronze – will be revealed.
In the coming weeks, we’ll be releasing sneak previews of our Summit agenda. In the meantime, please save the date and register to secure your seat.
Sign up here >
2021 Effie Awards UK Finalists Announced
We are delighted to announce the 26 finalists that will be moving on to the final round of judging for the 2021 Effie Awards UK programme.
Finalists were determined by the Round One jury, comprised of senior marketing leaders from across the UK, spanning brands, agencies and media.
Juliet Haygarth, Managing Director of Effie UK commented, ”This year's finalists deserve extra kudos as they represent those who successfully rode the turbulence of last year and crafted ideas that worked amidst the crisis. The diversity of brands who made it through to the final rounds has never been higher, from large financial services to start up and scale ups. It's clear that talent right across our industry rose to the challenge. That is a cause for optimism in itself.”
View the 2021 Effie finalists >
WATCH: Effie UK presents 'Bounce Forward,' part of the Ideas That Work Summit Series
The Effie UK Bounce Forward Summit on 13th May featured two 30-minute discussion panels.
The first session ‘What have we learnt?’ explored the key learnings all marketers should be aware of as we begin to emerge out of the crisis.
- Cristina Diezhandino, Chief Marketing Officer, Diageo
- Danielle Hawley, Global Executive Creative Director, Uber
- Khartoon Weiss, Head of Global Agency & Accounts, TikTok
Session moderated by Stephen Lepitak, UK Bureau Chief, Adweek.
Whilst 'How do we want to be?' discussed practical ways to smash norms and stereotypes within out teams, our thinking and our output.
- Asad Dhunna, Founder & CEO, The Unmistakables
- Tanja Grubner, Global Marketing & Communications Director, Feminine Care, Essity
- Steven Lacey, Founder, The Outsiders
Session moderated by Nicola Kemp, Editorial Director, Creativebrief.
A common theme emerged from both panels: the need to operate with intention and have the next level of conversation with ourselves and our customers. To strip away artifice, embrace realness and get to the inner workings of culture. To move away from stereotypes and tropes. And to acknowledge that when you take a stand, not everyone will like it. Embrace the lovers, not the haters was the perfect closing thought.
Click here to watch content on demand >
Presenting the 2020 UK Effie Report, in Partnership with Ipsos MORI
We're pleased to share our latest analysis from Ipsos MORI, outlining key learnings from recent Effie Awards UK winners and finalists that could help drive growth for your brands and businesses.
From focusing on the challenge to going against the norm of category conventions to stand out in a sea of sameness, the Effie Report offers tangible learnings, trends and practical examples of best practices in marketing effectiveness.
Download the Effie Report >
Watch: Eleanor Thornton-Firkin, Ipsos MORI's Head of Creative Excellence, presents the Effie Report preview, followed by a conversation on lessons in marketing effectiveness, moderated by Creative Brief’s Nicola Kemp, with Thornton-Firkin, PHD’s Mike Florence, Facebook’s Sammy King, Gain Theory’s Manjiry Tamhane and Tom Roach. Watch it here >
Learn from Past Effie Winners
The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.
Learn more >
'The Working Class' is an audience that is stereotyped & ignored by the marketing community. What can we learn from… https://t.co/qlN8ek1gUF about 5 hours ago