United Kingdom

Effie United Kingdom exists to lead, inspire and champion the practice and practitioners of marketing effectiveness.

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    Join us at the 2022 Effie Awards UK Gala! Tickets are on sale now >

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    Download the latest Effie UK Report, in partnership with Ipsos UK

Congrats to the 2022 Effie Awards UK Finalists! Gala Tickets are on sale now


The 2022 Effie Awards UK finalists have been determined, and 27 cases across 16 categories moved on to the final round of judging which was held in the summer.
 
In addition to a mix of Product and Service categories, finalists have been selected across a range of specialty categories, including Positive Change, Marketing Disruptors, and Sustained Success, as well as Crisis Response/Critical Pivot, newly added this year.
 
See the shortlist >

Winners will be announced from the finalists shortlist at the annual awards gala on 20th October, 6.30pm to 11.30pm, in London.  Get your tickets here

Earlier in the day on 20th October, Effie UK will be hosting its annual Ideas That Work Leadership Summit, from 3.30pm to 6.15pm.  As always, the agenda has been developed to provide actionable insights to help marketers drive growth for their brands now and in the year ahead. The Summit is by-invitation only.  If you are interested in attending, please email Mateja Simic at mateja@effie.org

Top 10 Takeouts from Ideas that Work Leadership Summit


The Ideas That Work Summit distilled the learnings and inspiration behind our 2021 winning entries, tackled the metrics successful entrepreneurs and leaders keep their eyes on, and explored one of our industries most unconscious biases: class.  Our line up of media experts, creative leaders, cutting edge researchers, founders and successful CMOs did not disappoint and delivered the latest effectiveness insights by the bucketload. 

Discussions, keynotes and debates were all delivered in 30-minute sessions and each one is available to view on demand here. But, if you want our tip top pick of learnings before you dive in, click here for our top 10 takeaways >

2021 Effie UK Report, in Partnership with Ipsos: Embracing Constraints is Key to Effectiveness


In need of a little inspiration as you work on your 2022 Awards entries?  Then check out our latest Effie UK Report, produced in partnership with Ipsos UK.

According to the Report, embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the pandemic.  

The Report is based on analysis of winning entries and finalists in the 2021 Effie Awards UK competition, which awarded work that ran in 2020 – the first year of the global COVID-19 pandemic. The results provide essential learnings for brands now, as the industry tries to navigate 2022.

Conducting multiple streams of research, using more channels, boosting spend, not assuming you always need to outspend the competition, and focusing on doing things differently in creative and media were also effectiveness success factors.

To download the full report, click here.

WATCH: Effie UK presents 'Bounce Forward,' part of the Ideas That Work Summit Series


The Effie UK Bounce Forward Summit on 13th May featured two 30-minute discussion panels.
 
The first session What have we learnt? explored the key learnings all marketers should be aware of as we begin to emerge out of the crisis.
 
Speakers:
- Cristina Diezhandino, Chief Marketing Officer, Diageo
- Danielle Hawley, Global Executive Creative Director, Uber
- Khartoon Weiss, Head of Global Agency & Accounts, TikTok
Session moderated by Stephen Lepitak, UK Bureau Chief, Adweek.
 
Whilst 'How do we want to be?' discussed practical ways to smash norms and stereotypes within out teams, our thinking and our output.
 
Speakers:
- Asad Dhunna, Founder & CEO, The Unmistakables
- Tanja Grubner, Global Marketing & Communications Director, Feminine Care, Essity
- Steven Lacey, Founder, The Outsiders
Session moderated by Nicola Kemp, Editorial Director, Creativebrief.
 
A common theme emerged from both panels: the need to operate with intention and have the next level of conversation with ourselves and our customers.  To strip away artifice, embrace realness and get to the inner workings of culture.  To move away from stereotypes and tropes.  And to acknowledge that when you take a stand, not everyone will like it.  Embrace the lovers, not the haters was the perfect closing thought. 

Watch the sessions here >

Learn from Past Effie Winners


The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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