United Kingdom

Effie United Kingdom exists to lead, inspire and champion the practice and practitioners of marketing effectiveness.

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2021 Effie Awards Deadline Extended to 25th June

We know many of you are working hard to finalise your Effie Awards entries ahead of the deadline approaching on 18th June.

Due to the amount of requests we’ve received for additional time, we are pleased to share that we are extending the final deadline to 25th June, giving you an extra week to submit your entries.

The past year has presented extreme circumstances for all of us, effectiveness for some was survival, for others it was managing growth.  Both scenarios are potentially equally award-worthy.  If we could give you one tip for entering the 2021 competition, it’d be to outline what particular circumstances you were facing, how your competition responded, and why your activity drove effectiveness more powerfully.

Access entry resources & enter here >

The Effie Awards are a globally recognised symbol of outstanding achievement.  We are proud to honour all types of effective marketing and the people who make it.  

WATCH: Effie UK presents 'Bounce Forward,' part of the Ideas That Work Summit Series

The Effie UK Bounce Forward Summit on 13th May featured two 30-minute discussion panels.
The first session What have we learnt? explored the key learnings all marketers should be aware of as we begin to emerge out of the crisis.
- Cristina Diezhandino, Chief Marketing Officer, Diageo
- Danielle Hawley, Global Executive Creative Director, Uber
- Khartoon Weiss, Head of Global Agency & Accounts, TikTok
Session moderated by Stephen Lepitak, UK Bureau Chief, Adweek.
Whilst 'How do we want to be?' discussed practical ways to smash norms and stereotypes within out teams, our thinking and our output.
- Asad Dhunna, Founder & CEO, The Unmistakables
- Tanja Grubner, Global Marketing & Communications Director, Feminine Care, Essity
- Steven Lacey, Founder, The Outsiders
Session moderated by Nicola Kemp, Editorial Director, Creativebrief.
A common theme emerged from both panels: the need to operate with intention and have the next level of conversation with ourselves and our customers.  To strip away artifice, embrace realness and get to the inner workings of culture.  To move away from stereotypes and tropes.  And to acknowledge that when you take a stand, not everyone will like it.  Embrace the lovers, not the haters was the perfect closing thought. 

Click here to watch content on demand >

Presenting the 2020 UK Effie Report, in Partnership with Ipsos MORI

We're pleased to share our latest analysis from Ipsos MORI, outlining key learnings from recent Effie Awards UK winners and finalists that could help drive growth for your brands and businesses.

From focusing on the challenge to going against the norm of category conventions to stand out in a sea of sameness, the Effie Report offers tangible learnings, trends and practical examples of best practices in marketing effectiveness.

Download the Effie Report >

Watch:  Eleanor Thornton-Firkin, Ipsos MORI's Head of Creative Excellence, presents the Effie Report preview, followed by a conversation on lessons in marketing effectiveness, moderated by Creative Brief’s Nicola Kemp, with Thornton-Firkin, PHD’s Mike Florence, Facebook’s Sammy King, Gain Theory’s Manjiry Tamhane and Tom Roach.  Watch it here >

Learn from Past Effie Winners

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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