United Kingdom

Effie United Kingdom exists to lead, inspire and champion the practice and practitioners of marketing effectiveness.

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    Enter Your Ideas That Worked: the final Effie Awards UK entry deadline is extended to 13th May

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    Download the latest Effie UK Report, in partnership with Ipsos UK

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    Mark your calendars: 2022 Key Dates

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2022 Effie Awards UK open for entries. Final deadline extended to 13th May. 


As we enter the third year of the pandemic, our industry continues to rise to the demands of living and operating in uncertain times.  Looking back on 2021, there is much to recognise, celebrate and learn from those who are solving problems and seizing opportunities when the chips are down.  ​

To help you tell a longer-term, more impactful effectiveness story, we have extended our eligibility period from 12 to 18 months and increased flexibility around results reporting. Full details can be found here.

Timings​
The first deadline was 18th March and the final deadline has been extended to 13th May.

2022 New Categories
As we navigate this new stage of the pandemic, we have added two new categories to better represent the marketing and business challenges that you’ve been overcoming: Crisis Response/Critical Pivot and Customer Experience and Engagement.  A full list of categories can be seen here. ​

Access entry resources here >
Enter here >

2021 Effie UK Report, in Partnership with Ipsos: Embracing Constraints is Key to Effectiveness


In need of a little inspiration as you work on your 2022 Awards entries?  Then check out our latest Effie UK Report, produced in partnership with Ipsos UK.

According to the Report, embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the pandemic.  

The Report is based on analysis of winning entries and finalists in the 2021 Effie Awards UK competition, which awarded work that ran in 2020 – the first year of the global COVID-19 pandemic. The results provide essential learnings for brands now, as the industry tries to navigate 2022.

Conducting multiple streams of research, using more channels, boosting spend, not assuming you always need to outspend the competition, and focusing on doing things differently in creative and media were also effectiveness success factors.

To download the full report, click here.

Sign up now for Effie UK's free entrant workshops


We know you have a story to tell and we want to help you tell it effectively.  ​

We’ll be running our next ‘How to Enter’ Workshop on 31st March to help you do just that.  In one hour, we’ll give you everything you need to craft your entry within an inch of its life.  ​

On 25th April, we’re organising our final Speed Mentoring Session, a chance to have a confidential conversation with an experienced Effie judge who can answer specific questions and give you impartial advice on your entry overall.  ​

All of these are free - all you have to do is contact us to sign up.

Top 10 Takeouts from Ideas that Work Leadership Summit


The Ideas That Work Summit distilled the learnings and inspiration behind our 2021 winning entries, tackled the metrics successful entrepreneurs and leaders keep their eyes on, and explored one of our industries most unconscious biases: class.  Our line up of media experts, creative leaders, cutting edge researchers, founders and successful CMOs did not disappoint and delivered the latest effectiveness insights by the bucketload. 

Discussions, keynotes and debates were all delivered in 30-minute sessions and each one is available to view on demand here. But, if you want our tip top pick of learnings before you dive in, click here for our top 10 takeaways >

WATCH: Effie UK presents 'Bounce Forward,' part of the Ideas That Work Summit Series


The Effie UK Bounce Forward Summit on 13th May featured two 30-minute discussion panels.
 
The first session What have we learnt? explored the key learnings all marketers should be aware of as we begin to emerge out of the crisis.
 
Speakers:
- Cristina Diezhandino, Chief Marketing Officer, Diageo
- Danielle Hawley, Global Executive Creative Director, Uber
- Khartoon Weiss, Head of Global Agency & Accounts, TikTok
Session moderated by Stephen Lepitak, UK Bureau Chief, Adweek.
 
Whilst 'How do we want to be?' discussed practical ways to smash norms and stereotypes within out teams, our thinking and our output.
 
Speakers:
- Asad Dhunna, Founder & CEO, The Unmistakables
- Tanja Grubner, Global Marketing & Communications Director, Feminine Care, Essity
- Steven Lacey, Founder, The Outsiders
Session moderated by Nicola Kemp, Editorial Director, Creativebrief.
 
A common theme emerged from both panels: the need to operate with intention and have the next level of conversation with ourselves and our customers.  To strip away artifice, embrace realness and get to the inner workings of culture.  To move away from stereotypes and tropes.  And to acknowledge that when you take a stand, not everyone will like it.  Embrace the lovers, not the haters was the perfect closing thought. 

Watch the sessions here >

Learn from Past Effie Winners


The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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