Yusuf Chuku, Global CSO, VMLY&R

用一句话来概括,您今天能为营销人员提供的最佳建议是什么?

Seek shared value; you’ll find it at the intersection of what your brand stands for, what’s important to your customers and what will consistently grow the business.

用一句话来定义有效营销?

There’s been an acceleration of people’s expectations of the experience they expect a brand to deliver; effective marketing is the ability to simultaneously create connected brand and customer experiences.

Yusuf Chuku served on the Final Round Jury for the 2020 全球艾菲奖 和 美国艾菲奖 竞赛。