GOODWORKS EFFIE
The lines between brand marketing and a company’s reputation are blurring. Those that lead with a strong social conscience through the likes of sustainable business practices and philanthropic initiatives will succeed.
To highlight this notion that you can do well by doing good, and that great branding and good deeds are increasingly interwoven, Advertising Age has launched GoodWorks — a blog to highlight developments in corporate social responsibility and cause marketing as well as recognizing individual good works.
As part of the GoodWorks initiative and to further promote such efforts, Advertising Age and Effie Worldwide are partnering on a new Effie Award to recognize and promote the idea of doing well by doing good – The GoodWorks Effie.
The GoodWorks Effie is for communications programs proven effective in addressing a social problem or in expanding an existing program in ways that benefit our society or our planet. Any effort that sets out to give back in some way for the greater good is eligible to enter.
Maybe it was for profit, maybe not. Maybe you got paid, maybe you didn’t. Any and all marketing communications efforts, whether full campaigns or unique efforts within a campaign are eligible to enter as long as measurable results exist.
CATEGORIES
GoodWorks Effie – Brands
For marketing communications efforts undertaken by for-profit entities that are ‘doing well by doing good.’
The 2011 GoodWorks – Brands winners are:
- (Gold) LG Mobile, Before You Text, Give It A Ponder.
- (Silver) Miller High Life, Give A Veteran A Piece Of The High Life
GoodWorks Effie – Non-Profit
Designed for communications of a public service nature for a non-profit organization or association.
The 2011 GoodWorks – Non-Profit winners are:
- (Gold) Rhode Island Community Food Bank, Making Something Of Nothing
- (Silver) Washington Area Women’s Foundation, Be That Woman
- (Bronze) Finnegans Irish Amber, Here’s To Doing Good: Finnegans Brand Re-Launch
**Note: Marketing cases that would have been eligible for the Green/Sustainability and Non-Profit categories may enter to compete for a GoodWorks Effie Award.
An Effie is an award for effective marketing communications. It is not our place to say, for example, that fighting cystic fibrosis is more or less important than working to end urban violence. Like all other Effies, what will be judged and measured is the effectiveness of the communications program created.
ENTRY DEADLINE
The GoodWorks final entry deadline is 6pm EST, October 31, 2011 (On-time deadline is October 11, 2011). You can find all deadlines and fee information here.
Download the 2012 Entry Kit here.
COST
The GoodWorks-Brand Effie will follow the same entry fees & deadlines as all other categories. See those deadlines & fees here.
The GoodWorks-Non-Profit Effie has a flat fee of $395 per entry.
JUDGING & AWARDS CEREMONY
All GoodWorks entries will be judged by handpicked, highly experienced industry professionals from around the country. Entries will go through a rigorous first round of judging and those that receive the highest scores will move on to the final round.
The GoodWorks Effie will be presented at the annual Effie Awards Gala in May 2012.
CONTACT
Questions about the GoodWorks Effie?
Contact us directly via email at spulner@effie.org or call Stephanie Pulner at 212-687-3280 ext. 228.