SEARCH
WINNER
Winners Spotlight: View full details on 2009 Grand Effie Winner Whopper Freakout created by Crispin Porter + Bogusky for Burger King. More Info
AND THE WINNERS ARE...
Download the complete listing of 2009 Effie Award winners.
More Info
SEARCH DETAILS
Welcome to the Effie Awards Winners Showcase. View winners details, creative and case studies for winning work dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page.
More Info
FEATURED CASE STUDY
HäAGEN-DAZS: HäAGEN-DAZS LOVES HONEY BEES
Haagen-Dazs needed a big idea to reanimate the brand, in light of stalled sales and declining revenues. In 2008, Haagen-Dazs launched this campaign, recognizing the threat that disappearing honey bee populations would have on the brand's all-natural proposition. Haagen-Dazs raised awareness and money for bees through a fully integrated marketing and PR campaign. The results? Increased revenues and brand awareness, talk value and even an opportunity to testify on behalf of these unsung heroes in Congress.
More Info
EFFECTIVENESS ARCHIVES
Each year, the Effie Awards draw in thousands of campaigns with budgets ranging below $500k to $40m+, from local, boutique agencies and large multinationals – all entering to prove that they most effectively executed an idea that worked.
For those who come out on top of Effie’s rigorous judging process, their achievement is marked not only by their trophies/certificates and public recognition of a job well done, but it is also marked here in the Effie Winners’ Showcase.
This database will permanently archive winning work and serve as a resource center for effectiveness in marketing communications. Explore best practices, the strategic thinking behind the most effective campaigns in North America and how real results are achieved.
If you have any questions about the Effie Winners Showcase or if there’s anything we can include to help enhance your learning, please contact us at admin@effie.org
More Info