Winners Spotlight: View full details on this 2009 Gold Effie Winner "Axe Detailer: The Manly Shower Tool" created by BBH. More Info

2009 WINNERS

2009 Winners Download the complete listing of 2009 Effie Award winners. More Info

SEARCH DETAILS

Welcome to the Effie Awards Winners Showcase. View winners details, creative and case studies for winning work dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page.
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FEATURED CASE STUDY

CANADIAN CLUB - "Damn Right"

In the 1960s and '70s, Canadian Club was the No. 1 whisky in America. But now Canadian Club is as untrendy as a brand could be. Guys say scornfully, "That's what my Dad drank." To get people to rethink Canadian Club, the brand first had to get them to rethink their dads. So the campaign coupled vintage photographs and provocative sentiments to reveal that Dads and their drinks were actually the height of cool. The brand's sales grew for the first time in 16 years.
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EFFECTIVENESS ARCHIVES

Each year, the Effie Awards draw in thousands of campaigns with budgets ranging below $500k to $40m+, from local, boutique agencies and large multinationals – all entering to prove that they most effectively executed an idea that worked.

For those who come out on top of Effie’s rigorous judging process, their achievement is marked not only by their trophies/certificates and public recognition of a job well done, but it is also marked here in the Effie Winners’ Showcase.

This database will permanently archive winning work and serve as a resource center for effectiveness in marketing communications. Explore best practices, the strategic thinking behind the most effective campaigns in North America and how real results are achieved.

If you have any questions about the Effie Winners Showcase or if there’s anything we can include to help enhance your learning, please contact us at admin@effie.org
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