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Effie Awards Portugal 2025 arrancam com evento de lançamento promovido pela APAN, APAP e Effie Worldwide

Effie Awards Portugal 2025 kicks off with launch event promoted by APAN, APAP and Effie Worldwide

Effie United States Announces Its 2025 Grand Jury, Tasked with Selecting the Most Effective Marketing Effort of the Year
