Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  



Vip Kinoteka

Brand: Vip Kinoteka
Client: Vip Mobile
Agency: Executive Group


While revitalizing its HACER scholarship program, McDonald’s discovered a deep-seeded cultural barrier keeping Hispanic GenZers from applying to scholarships: the need for support beyond money. It’s not that Hispanic students don’t need it but, being the first in their family to apply for college, they also need guidance on the complex process. McDonald’s re-imagined HACER into a resource center guiding applicants on their journey.  After the change, HACER achieved application levels never seen in the program’s 30-year history, and a bump in McDonald’s reputation as a supporter of Hispanic education. 

Brand: McDonald's
Client: McDonald's
Agency: Alma DDB


Brand: Employee
Client: McDonald's
Agency: LUNA TBWA Beograd

2019_rs_2019_e-219-693_hero_1 Nectar - Već 20 godina nije svejedno! Nectar - Već 20 godina nije svejedno!
2018_na_2018_e-2623-549_hero_1 84 Lumber 84 Lumber "The Journey"
2018_na_2018_e-3091-336_hero_1 United States Postal Service Zero Friction

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