Corporate Reputation

Brand

For female youth, Tinder had come to represent one thing. Hookups. It was too narrow, too transactional, and had Gen-Z women leaving Tinder in droves. We found Gen-Z were open to one-night stands, but needed the hope that it could lead to more. The It Starts With a Swipe campaign flipped Tinders narrative. Using a combination of humor, a bold visual identity, to acknowledge and reframe Tinder’s negative perceptions into hopefulness.  This new positioning instantly returned the company to positive growth, and Tinder overtook Hinge in brand preference.

Brand: Tinder
Client: Tinder
Agency: Mischief @ No Fixed Address
Language: English

I' ve been there

Brand: Aegean Airlines
Client: Aegean Airlines
Agency: Ogilvy
Language: Greek

She Can Have It All Campaign

#SheCanHaveItAll showcases a girl challenging stereotypes and judgment about her ability to juggle education and work at McDonald's. The campaign highlights her journey, supported by flexible hours and study facilities. Graduating successfully, her team celebrates, honoring women and breaking barriers. The campaign pays tribute to those defying stereotypes, emphasizing McDonald's supportive environment for women's ambitions. It promotes empowerment and inclusivity, enabling women to achieve their dreams while highlighting McDonald's commitment to gender equality.

Brand: McDonald's Pakistan
Client: McDonald's Pakistan
Agency: Manhattan Communications (Pvt) Ltd
Language: English