Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2023 SILVER

EQUIPO EXILIADO: Brahma recordó que ninguna guerra es capaz de detener el espíritu del fútbol

Brahma, demostró el poder unificador del fútbol y se posicionó como un símbolo de resistencia en medio del conflicto en Ucrania.La guerra puso fin al equipo ucraniano FC Mariupol. En respuesta, Brahma se unió al Batel de Prudentópolis y creó el movimiento #FCMariupolLives.El equipo adoptó el nombre y los colores del club extinto, uniendo a ambos pueblos a través de la pasión por el deporte.Este movimiento, sin inversión publicitaria, empezó de manera no identificada para consolidar a Brahma como la marca del fútbol.

Brand: Brahma
Client: AMBEV S.A.
Agency: Africa Creative
Language: Spanish

2023 BRONZE

Grab: Digitalising Farmer Supply Chains

Vietnam is Southeast Asia’s fastest growing digital economy but even amidst an unprecedented e-commerce boom, 14 million rural farmers (representing 1 in 5 Vietnamese adults) are held back from prospering by a broken supply-chain where up to 45 percent of fresh fruit and vegetables harvested perish before reaching anyone’s table. GRABCONNECT helped to connect ‘digitally outcast’ farmers to Grab’s vast network of merchants and app users, helping to build a stronger supply ecosystem for online groceries in Vietnam, and saving more than 400 tons of fruit losses in the process.

Brand: Grab
Client: Grab Singapore
Agency: Grab
Language:

2023 BRONZE

McDonald's "Together let's go big"

With the help of T.R.A.I., Storia.ro changed the way people look for their dream home by inserting a more informed criteria when buying or selling a property - upending the category convention. T.R.A.I. INDEX became a very efficient recruitment and engagement channel for STORIA.ro, helping the brand Win the Leadership of the real-estate category. By being radically different, T.R.A.I. moved the needle on all Storia significant KPIs that are hard to move in such a short interval.

Brand: McDonald's
Client: McDonald's
Agency: TBWA Paris
Language: English

FINALISTS

Santander BUS STOP, BUSINESS GO

Natura Amazon Alive - The real time deforestation counter

Movistar Movistar Con Todo