Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2022 SILVER

Lilly: Health Above All

Lilly, a medicine company, was founded 145 years ago to make life-saving medicine for those who need it. Now in 2021 as a pandemic raged on and health was de-prioritized, Lilly needed to share its belief in putting health above all. But there was a problem, no one really knew who Lilly was and worse Lilly was grouped into one of the most distrusted industries- pharma. Our challenge was clear, we needed to build a positive brand reputation in a distrusted category. The campaign was a success, increasing reputation 308%

Brand: Lilly
Client: Eli Lilly and Company
Agency: Wieden+Kennedy Portland
Language: English

2022 BRONZE

Financial Intelligence

The Challenge: BCR to become a brand “about something” and grow as different in people’s mind. The Insight: Though people spend hours thinking and dealing with finances, they don’t know how tomake the banks work FOR them. The Idea and Executions: Democratization of financial know-how for all Romania. Financial intelligence for everyone: habits and tools for a big impact in your financial life. Results: BCR became a brand that’s clearly differentiated as financial education leader, while“responsible” banking products, aka savings, increased sales between +37% to +49% permonth.

Brand: BCR
Client: BCR
Agency: COHN AND JANSEN CREATIVE NETWORK
Language: English

2021 GOLD

Moldy Whopper

The fast food industry’s reputation is built on artificiality. Over the last five years, Burger King had been working hard to shatter this perception, ridding our food of artificial sources. By 2020, we'd finally achieved a 100% real version of the Whopper. To break from the industry’s bad reputation, we’d confront people with something undeniable: REAL food shouldn’t last forever. Moldy Whopper did just that, breaking all the rules in food advertising. Our bold move paid off: Quality ingredient perception: +26% Visitation consideration: +22.8% Whopper sales: +14% Total impressions: 2.9B

Brand: Burger King
Client: Restaurant Brands International
Agency: INGO Stockholm
Language: English

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